Introduction

• Instagram probably has the highest accessibility at the moment, Facebook is no longer relevant.
• Tiktok still has potential for the future
• Participants introduce themselves and talk about the difficulties with their Instagram page and what is posted on the page in general, what information is passed on to the students

Best practice

• Be careful who you follow, don't follow everyone back. It is best to only follow the university institutions or other student bodies.
• Canva is a useful tool for corporate design, adobe or powerpoint are also possible
• Delete spam comments and block the contact
• It helps the algorithm if posts from other student bodies etc. are liked and commented on
• The aim of the Instagram page is to create added value for students. Students should be able to find answers to any problems or questions on the Instagram page
• Current Tiktok trends or aftermovies are well suited as reels. If the student body decides in favour of reels, these should be posted regularly and not just once.
• How should the issue of data protection be dealt with?
  • Ask whether it is okay for the video\image material to be posted
  • Put up a notice at events that filming is taking place and that some of the footage may also be published
• Every student body should have a posting plan to ensure a regularity of contributions. topics should also be collected in the backlog in case there are no events, written exams etc.
• Posts can be planned in advance using the Meta Business suite, for example, and it can be specified when this post should be posted and this then happens automatically, this offers time flexibility.
• Standard hashtags should be used, which should be inserted under each post and some selected according to the content of the post.

Surveys to the participants

• Question: Which key figure is the most important for Instagram? How do you determine that the post was successful?
  • Answer: The majority of all participants decide that likes are the most important key figure.

• Question: What type of posts are used most frequently? Stories, posts, reels?
  • Answer: The participants are fairly evenly divided between stories and posts, reels are rarely posted by the student bodies.

What can posts contain, what can be done on Instagram?

• Introduce the student council team
• Post memes or organise a competition and the best 3 memes are posted publicly etc.
• How-to : For example exam registration, unibib, canteen
• Introduce cooperation partners
• Behind the scenes
• Publicise offers from the student union