• Brief introduction and question to the group as to whether there is experience in the area of sponsoring

Why is sponsorship important?

• Organising events that you can't actually afford
• Bringing events closer through gimmicks

Legal issues

• Problem of VAT exemption
• Passive sponsoring, i.e. no consideration → in particular no advertising activity for the sponsor
• Student bodies are often too lax → Problem of tax evasion
• Active sponsoring through a donation receipt (donations §10 b EStG)

What can a student body sponsor?

• Consumer goods
• Goodies & give-aways for first-year bags or graduate events
• Companies are very interested → first impression then leads to long-lasting moments
• Infrastructure & services also on sustainable products such as cups
• First-year students in particular need such things
• Decoration & vouchers (typical: Red Bull fridges)

How can a student body convince sponsors?

• Making contact is difficult at first
• Official appearance very essential through
• Sponsoring mail template (closing phrase is also important)
• Provide important contact details,
• the sponsoring concept / pitch deck etc. (Who are we?, What do we do?, Advertising opportunities, Contact person for queries and to give the sponsor a face) → Building trust
• Request for banners etc.
• Team building in the Student council is often more effective than "going it alone"
• Present as important as possible
• Corona concept

How to find sponsors?

• Search for companies (regionally or via Google)
• Present sponsors and their contacts
• WG hero by advertising on the website
• Implement an Instagram page → be as student-oriented as possible to meet the needs of the target group (targeted advertising)
• Problem of sponsoring contraceptives
• Remaining stock and minimum durability goods work quite well
• Facebook rather less, as usage in the target group is low

What kind of events are made possible?

• Example at the ESE week beer pong tournament (TU Dresden)
• Lending of lighting technology to also organise outdoor events
• Example: Online party during the Corona period
• Example: Competition (puzzle games)

Sponsoring tips

• Why no nicotine, but alcohol?
• With whom? With regard to contracts
• Problem with Rittersport: current war between Russia and Ukraine → Should you stop sponsoring?
• Publicity effect

Round of questions

• Can an FSR offer the sponsor something in return? (Do not offer consideration in the email)

• Detailed mail template for an exemplary basic structure for a specific sponsorship proposal
• Presentation of the FSR's pitch deck for better visualisation