Gerrit Sundermann
Contact
Gerrit Sundermann
Gerrit Sundermann
current occupation:
Research Assistant at the Chair of Marketing and Sales at the Carl von Ossietzky University Oldenburg
Dissertation topic: „Influencer Marketing - Analysis of cause-and-effect relations and potentials of corporate communication through Social Media Influencers“
Research focus:
- Digital Marketing
- Influencer Marketing
- Electronic Word of Mouth
Vita
Vita
Since 02/2017
Research Assistant at the Chair of Marketing and Sales at the Carl von Ossietzky University Oldenburg
Dissertation topic: "Influencer Marketing - Analysis of cause-and-effect relations and potentials of corporate communication through Social Media Influencers".
Since 03/2019 – 04/2019
ERASMUS+ Teaching and Research mobility at the Jyväskylä University, School of Business and Economics, Finland
10/2014- 02/2017
Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany; Business Administration, Economics, and Law (M.A.)
10/2015-09/2016
Tutor for "Introduction to Marketing" and "Strategic and International Marketing" at the Department of Marketing and Sales at the Carl von Ossietzky University Oldenburg
10/2014-10/2016
Student assistant at the International Student Office at the Carl von Ossietzky Universität Oldenburg
2011-2014
Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany; Business Administration (M.A.)
Courses
Lectures
Winter term 2021 / 2022
Publications
Sundermann, G.; Raabe, T. (2019): Strategic Communication through Social Media Influencers: Current State of Research and Desiderata. In International Journal of Strategic Communication, 13(4),278-300, DOI: 10.1080/1553118X.2019.1618306.