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Researchgate

Gerrit Sundermann

current occupation:

Research Assistant at the Chair of Marketing and Sales at the Carl von Ossietzky University Oldenburg

Dissertation topic:  „Influencer Marketing - Analysis of cause-and-effect relations and potentials of corporate communication through Social Media Influencers“

Research focus:

  • Digital Marketing
  • Influencer Marketing
  • Electronic Word of Mouth

Vita

Vita

Since 02/2017 
Research Assistant at the Chair of Marketing and Sales at the Carl von Ossietzky University Oldenburg

Dissertation topic: "Influencer Marketing - Analysis of cause-and-effect relations and potentials of corporate communication through Social Media Influencers".

Since 03/2019 – 04/2019

ERASMUS+ Teaching and Research mobility at the Jyväskylä University, School of Business and Economics, Finland

10/2014- 02/2017
Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany; Business Administration, Economics, and Law (M.A.)

10/2015-09/2016

Tutor for "Introduction to Marketing" and "Strategic and International Marketing" at the Department of Marketing and Sales at the Carl von Ossietzky University Oldenburg

10/2014-10/2016 
Student assistant at the International Student Office at the Carl von Ossietzky Universität Oldenburg

2011-2014 
Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany; Business Administration (M.A.)

Publications

Sundermann, G.; Raabe, T. (2019): Strategic Communication through Social Media Influencers: Current State of Research and Desiderata. In International Journal of Strategic Communication, 13(4),278-300, DOI: 10.1080/1553118X.2019.1618306.

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