(MKWI08)

Munich, 26-28 February 2008

Today, companies are in a complex competition for the attention of their target groups. The traditional competition on the markets for capital, labour and other production factors has expanded and is overlaid by a communicative field of tension in which companies vie for scarce attention, e.g. from committed employees, open-minded customers, reliable suppliers, financially strong investors as well as cooperative authorities, fair journalists and unbiased rating agencies.

In the competition for the attention of its target groups, corporate communications plays a key role, both from an internal perspective and in interaction with external target groups. Corporate communications forms the glue that holds the organisation together, but also separates it from its environment and contributes to the image of an independent unit.

A profound change is currently taking place in corporate communications, driven by the opportunities offered by modern information and communication technologies (ICT). ICT-supported corporate communication is shaping the working and professional world of employees as well as the way in which company services are produced and utilised. In particular, it permeates organisational structures and business processes as well as economic activities in value chains on the various markets and in complex socio-political relationships. The opportunities offered by Internet technologies and the services they make available are changing the organisational landscape as a whole.

In the age of the Internet economy and e-business, the task of shaping a coherent internal and external image of the company is gaining relevance in terms of corporate policy and competitive strategy and is thus becoming a management task. Computerisation, automation and personalisation are developing into guiding principles in corporate communications, not only from the perspective of business informatics. Among other trends, current developments in corporate communication point towards customised corporate communication for specific target groups, the use of sophisticated ICT systems and software tools, the use of the Internet, mobile devices, cross-media availability of communication tools and dialogue-based and interactive forms of online communication.

Contributions are requested for the sub-conference that deal with the challenges and design opportunities of ICT-supported corporate communication and present promising solutions, whereby reflective and critical aspects are also welcome.

Contributions from various disciplines and perspectives are welcome, including, for example, aspects of management, organisational theory, decision theory and the various fields of business informatics.

The following list gives an exemplary impression of possible topics:

The sub-conference is addressed to three target groups:

Firstly, it is aimed at academics and experts from educational institutions who deal with various issues in the context of ICT-supported corporate communication and its effects.

Secondly, it is aimed at subjects and managers from practice, be they from companies, the consulting industry or other organisations.

The submitted written contributions (German or English) should not exceed 12 pages (including abstract, figures and references).

The contributions must be sent in electronic form as a Microsoft Word file to by 30 September 2007. The programme committee will review the contributions received.

The accepted contributions will be published in the conference proceedings. Formal practices must be taken into account when submitting papers using the appropriate format template. It is available at: www.gi-ev.de/service/publikationen/gi-edition-lecture-notes-in-informatics-lni-2005/autorenrichtlinien/. By submitting a paper, the contributor agrees that the copyright of the paper is transferred to the editor or publisher of the conference proceedings.

At least one author of each contribution must register for the sub-conference.

Prof. Dr Hans-Knud Arndt, University of Magdeburg
Ass. Prof. Dr Christoph Bey, ESCEM School of Business and Management Tours-Poitiers (France)
PD Dr Ralf Isenmann, University of Bremen
Prof. Dr Jorge Marx Gómez, University of Oldenburg

Prof. Dr.-Ing. habil. Eva-Maria Kern, Universität der Bundeswehr, Munich
André Karczmarzyk, ecco Unternehmensberatung, Oldenburg
Prof. Dr Martin G. Möhrle, Universität Bremen
Prof. Dr Müller-Christ, Universität Bremen
Prof. Dr Claus Rautenstrauch, Otto-von-Guericke-Universität Magdeburg
Dipl.-Werner Weiss, Insiders Technologies GmbH, Kaiserslautern
Michael Winter, Stakeholder Reporting GmbH, Hamburg
Prof. Dr Ansgar Zerfaß, University of Leipzig