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A5-1-105

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Carl von Ossietzky Universität Oldenburg
Fakultät II - Department WiRe
Ammerländer Heerstraße 114 - 118
26129 Oldenburg

Dr. Sören Sundermann

Current occupation:
Postdoctoral Associate at the Chair of Marketing and Sales at the Carl von Ossietzky University Oldenburg

Research focus:

  • Brand Management
  • Brand Portfolio Management
  • Retail Marketing
  • Digital Marketing

Vita

Dr. Sören Sundermann has been working at the Department of Marketing and Sales since 2011 and has gained a wealth of experience in marketing strategy projects in research, teaching and business practice. He is particularly interested in issues of brand management, brand portfolio management, retail marketing and digital marketing. Sören Sundermann is also a lecturer at the Osnabrück University of Applied Sciences in "Brand Management" and a mentor at the Graduate School 3GO.

Dr. Sören Sundermann received his Ph.D. (Dr. rer pol.) in 2018 at the Carl von Ossietzky University Oldenburg with his thesis on "Brand Portfolio Management in the Food Retail Industry" and was awarded a scholarship from the Heinz Neumüller Foundation. He further holds a master's degree in business administration, economics and law, granted by the University of Oldenburg in 2011. Previously, he completed bachelor studies in Oldenburg ("Business Administration & Economics") and at Växjö University ("Business Administration").

Publications

Sundermann, Sören (2018): Markenportfoliomanagement im Lebensmitteleinzelhandel. Wiesbaden: Springer Fachmedien Wiesbaden.

Haas, Sandra; Raabe, Thorsten; Sundermann, Sören (2016): Marke Made By You: Eine Erprobung des Student-Faculty Partnership Ansatzes in der Entwicklung eines Mastermoduls zum Thema Marke. Beitrag auf der 45. dghd Jahrestagung „Gelingende Lehre: erkennen, entwickeln, etablieren", Ruhr-Universität Bochum.

Sundermann, Sören; Bakker, Diederich; Raabe, Thorsten (2014): Markenarchitekturen im Lebensmitteleinzelhandel. Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung. In: Jean-Claude Andreani und Umberto Collesei (Hg.): 14th International Marketing Trends Conference. Venice, 24th-25th January 2014. Paris: Association Paris-Venice.

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