Kursdetails/Course Details

3.13 S21
Datum/Date: 01.07.2021, 9-17 h
Trainer: Gabriela Meyer
Course fee:
30 €
Ort/Venue: Online
Registration deadline:

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Gabriela Meyer studied journalism, traveled around the globe for Deutsche Lufthansa and worked as PR-Coordinator for an English language, international research university. She founded Modern Life Seminars, an academy for exclusive trainings around all facets in our modern working world. Gabriela was always enthusiastic about Social Media communication and Personal Branding. She published her first book “Modern Life Etikette. Moderne Umgangsformen, erfolgreiche Selbstpräsentation und digitale Etikette” in 2020 (Humboldt Verlag) .

3.13 Mastering your Social Media Presence on LinkedIn, XING & Twitter

This seminar enables the participants to understand the relevant social media business and career platforms LinkedIn, XING & Twitter. The participants learn how to present themselves professionally online, how to grow their network effectively and gain a feeling for their digital visibility and personal brand. After this seminar, the students know how to create coherent digital profiles on LinkedIn, XING and Twitter. They are prepared for their professional future.

• Introduction to the business platforms LinkedIn, XING and Twitter
• Mastering your personal branding: How do I present myself professionally and stand out amongst the crowd?
• Everything you need to write your profile slogan that reflects your personality, talents and accomplishments
• How to handle pictures, content and creative storytelling
• How to create engaging content
• Social media etiquette: digital manners
• How to build and grow your network
• Feedbacks on existing LinkedIn, XING and Twitter profiles
• Clarify individual questions

Target Group

The seminar is suitable for doctoral candidates and postdocs taking their first steps into social media and those  who want to learn more and get professional feedback.

(Stand: 09.06.2021)