Participants, inter alia,

• learned to understand negotiation processes and improved their role as effective negotiators,
• became aware of their own personal negotiation style and the styles of their team members in a challenging, action-oriented, international environment,
• understood the differences between distributive (“win-lose”) and integrative (“win-win”) negotiations.

Participants acquired new negotiation tools and improved their behavioral skillset. They developed an attitude for maximizing value and minimizing resistance in sustainable negotiations.

Learning goals for the participants were, amongst other things, to

• Develop hands-on 21st century skills.
• Test their negotiation skills with HR-managers.
• Examine the role alliances play in international business.
• Learn to understand the process of business partner selection.
• Discover compatibility between partners.
• Build alliance and negotiation skills in the perspective of international sustainable growth.
• Become aware of organizational and relationship dynamics.
• Gather understanding of the dynamics affecting alliance team’s behavior.
• Collaborate internationally for sustainable and social impact.

The challenge was to negotiate with recruitment managers in a job interview simulation and to select potential business partners within a team.

Students and managers from universities and businesses in the Netherlands, Germany and Sweden.