Marketing expert Sascha Alavi appointed

Professor Dr. Sascha Alavi has been appointed Professor of Marketing and Innovation at the University's Department of Business Administration, Economics, and Law. Before coming to Oldenburg he was Professor of General Business Administration with a focus on sales management and held a chair at the Sales Management Department of the Ruhr University Bochum.

Alavi studied business administration at the University of Mannheim and earned his PhD at Ruhr University Bochum. After completing his habilitation there in 2016, he moved to the University of Lausanne (Switzerland), where he was an assistant professor, before taking up the professorship at the Ruhr University Bochum in 2017.

Alavi's main area of research is marketing and innovation management with a focus on new technologies and innovation processes in organisations. He deals with questions such as how artificial intelligence (AI) and other new digital technologies are changing the working environment in marketing and uses historical data and mathematical models to predict future developments. The German business magazine Wirtschaftswoche ranked him among the top German researchers under 40 in the field of business administration in 2020 and 2022.