Dear colleagues,

Like all universities, the University of Oldenburg faces competition – for example, for students, highly qualified teaching staff and research funding. In this context, the University’s public image plays a vital role: It should be memorable, distinctive and contemporary, convey the university’s culture and values, and ensure recognisability. At the same time, there should be ample scope for individual and target-group-specific design that is also accessible. With this in mind, we have fundamentally revised the university’s corporate design (CD).

The new CD manual sets out the future design guidelines and thus serves as the most important basis for the work of the university’s in-house media designers. Furthermore, it provides a framework for all external designers working on behalf of the university. Last but not least, it is also intended to assist members of the university community who wish to design materials themselves.

The information in the manual is binding in all cases. Please note that a revised version containing many additional guidelines has been available since January 2026. It is available for download on the university’s administration portal:
Corporate Design Manual (Version 3.0) Update! ( January 2026)

Here you will also find the logo, the current typeface and various templates.

Please send any constructive criticism, suggestions for improvement or requests for further requirements to:

Your Press and Communication Team