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Julie Lüpkes

Julie Lüpkes is a media studies scholar and focuses on digital educational media and their development, particularly in the case of technology start-ups in the field of education. She primarily uses qualitative, discourse-analytical and media ethnographic methods and positions herself in the field of Critical Data Studies and Science and Technology Studies. She has also conducted research on gamification, datafication, mediatization and TikTok.

Curriculum vitae

Julie Lüpkes has been working as a doctoral researcher at the Institute of Education in the "Digital Education in Schools" department since January 2024. In her dissertation, she focuses on the genesis of Educational Technologies (EdTech), using media ethnographic methods to research an EdTech start-up's implementation of educational concepts in algorithmic environments.

After completing her training as a digital and print media specialist (2013 to 2016), she completed her Bachelor's (2019) and Master's (2022) degrees in media studies at the Technical University and the University of Fine Arts in Braunschweig. From August 2022 to December 2023, she taught and researched at the University of Bremen at the ZeMKI in the "Datafication and Mediatisation" lab under Prof. Dr. Hepp. In her master's thesis, she researched the significance and curricular integration of Critical Data Studies in undergraduate media studies programmes. 

From 2019 to 2022, she worked as a student assistant in the BMBF-funded joint research project "Data For and In Education" (DATAFIED) on datafication through learning software at the Leibniz-Institut für Bildungsmedien | Georg-Eckert-Institut, where she also supported the research projects "Education, Technology and Inequality after Corona" (ETIC) and "Learning Culture in Digital Transformation" (LernDiWa). 

Research Interests

  • Digital Educational Media and their Development 
  • Educational Technology Startups
  • Media Ethnography
  • Critical Data Studies
  • Science and Technology Studies

Not yet completed thesis topics

Bachelor's or Master's degree

Publications

Publications

Braun, L., Glaser, T., Lüpkes, J., Raskin, I., & Wagner, F. (2023). Dance with an Algorithm: TikTok (um)formatieren. Ein Bericht. ffk Journal35, 10–29. http://ffk-journal.de/?journal=ffk-journal&page=article&op=view&path%5B%5D=181 

Lüpkes, J. (2023). „Fighting Nerds“ on TikTok: Eine diskursanalytische Begegnung mit den Gebrüdern Green. In T. Glaser & R. F. Nohr (Hrsg.), Pocket Protector: Der Nerd als mediale Diskursfigur (Vol. 31, pp. 57–78). Lit Verlag. https://www.lit-verlag.de/isbn/978-3-643-15299-2

Lüpkes, J., & Reif, A. (2021). Badging the Teacher. An Experimental Study about Gamification Effects on a Sharing Platform for Educational Resources. Ffk Journal6, 1–19. https://doi.org/10.25969/MEDIAREP/15854

Lüpkes, J., & Troeger, J. (2023, Januar 20). Skalierung personalisierter Lernsysteme – Adaptivität von Lernsoftware. The Basementhttps://basement.gei.de/index.php/2023/01/20/skalierung-personalisierter-lernsysteme-adaptivitaet-von-lernsoftware/

Troeger, J., Lüpkes, J., & Bock, A. (2022). In Software We (Do Not) Trust. In E. Fuchs & M. Otto (Hrsg.), In Education We Trust? Vertrauen in Bildung und Bildungsmedien (1. Ed., pp. 255–263). V&R unipress. https://doi.org/10.14220/9783737015097.255

Asmuss, J., Hepp, A., Lüpkes, J. & Schmitz, A. (in Review). 'The public significance of digital pioneers in times of crisis: Media coverage of the Maker and Quantified Self movements during the Covid-19 pandemic in Germany and the United Kingdom'. Accepted at Communications: The European Journal of Communication Research.
 

Presentations

Lüpkes, J. (2020): 'Badging the Teacher: Wirkung eines Trophäensystems auf das User Engagement innerhalb einer Unterrichtsmaterial-Sharing-Plattform'. Presentation at the 33. Film- und Fernsehwissenschaftlichen Kolloquium (ffk). 11.03.-13.03.2020, HBK BS.

Troeger, J., Lüpkes, J. & Bock, A. (2020): 'In software we (do not) trust'. Presentation at the GEI Conference on the topic of "Trust", 03.-05.06.2020, GEI (online).

Glaser, T., Lüpkes, J., Raskin, I. Wagner, F. & Braun, L (2022): 'Dance with an algorithm – TikTok (um)formatieren'. Workshop at the 35. ffk. 31.03.-02.04.2022, Filmakademie Wien - Institut für Film und Fernsehen (online).

Lüpkes, J. & Troeger, J. (2023): 'Automatisiert? Adaptiv? Intelligent? Ein Stufenmodell verschiedener Adaptivitätstypologien personalisierbarer Lernsoftware mit Beispielen aus der deutschsprachigen Bildungsmedienlandschaft'. Presentation at the DGPuK 2023. 18.-20.05.2023, Universität Bremen.

Lüpkes, J. (2024): 'The Making of Educational Technologies: A Media Ethnographic Study Proposal to Research the Genesis of Educational Media Technology'. Ignite Talk at the Emerging Researchers Conference der ECER 2024. 26.-30.08.2024, University of Cyprus.

Frei, A. & Lüpkes, J. (2024): 'Uncovering the EdTech Ecosystem‘s Discourses of Un/Certainties'. Presentation at the ECER 2024. 26.-30.08.2024, University of Cyprus.
 

Conferences

KriDiFoSch Network Day 2022. Organization and Realization with Nils Quentel, M.A. 30.11.2022, Universität Bremen

KriDiFoSch Network Day 2024. Organization and Realization with Dr. Carmen Flury and Felix Büchner, M.A., 07.11.2024, Carl von Ossietzky Universität Oldenburg

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