Innovation Management and Sustainability
Apl.Prof.Dr. Klaus Fichter
Innovation Management and Sustainability
Today, all companies claim to be green and are in favor of climate protection. There's a lot of greenwashing going on. The truth is that many large companies and market leaders are still making good money from environmentally harmful business models. This applies not only to the oil and gas industry, but also to many investors. Prof. Dr. Klaus Fichter predicts: The industrial dinosaurs will not survive the climate-related "meteorite impacts" in their markets. Life punishes those who oversleep the changeover/exit! He shows how sustainability innovation and sustainable entrepreneurship can lead to a rapid transformation to an economy that is both suitable for grandchildren and competitive.
For the Association of University Teachers of Business Administration/Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) he makes a concise statement which can be viewed in full here: VHB experts Statement Innovation/Exnovation Klaus Fichter
A personal closure despite Corona hurdles: On 14 and 15 October, the last consortium meeting of the EU-funded ScaleUp4Sustainability project took place in Enschede. More than 20 participants of the S4S project spent two inspiring workshop days at the GreenHub of the University of Twente, where the main focus was on a joint exchange. The results of the project activities since the start of the project at the end of 2018 were summarised in poster presentations. The experiences of the participating academic and business partners were lively discussed and lasting impacts of the project were collected via workshop cafés.
The possibility to meet face-to-face while respecting national Covid rules was a highlight of the productive consortium meeting and met with joy and relief after years of online collaboration. Another positive aspect is the encouraging news that the project will be extended by 6 months at no extra cost and will thus continue in the same constellation until the end of April 2022.
The support landscape for start-ups in Germany has a central gap: the targeted and target group-specific support of green start-ups. Cooperation between start-ups and established companies plays an important role in overcoming barriers to diffusion. This is where sustainability hubs come in. They take on a mediating function in the innovation process and serve to accelerate the development, market introduction and diffusion of environmentally friendly product and service innovations. The study conducted by Klaus Fichter, Karsten Hurrelmann and Jens Clausen (Borderstep Institute) argues for an intelligent specialisation of Sustainability Hubs and provides a morphology with central characteristics for their design. In addition to promoting regional sustainability hubs, the study recommends networking regional hub activities in a national meta-hub and developing impact monitoring.
Download (German only)
Commissioned by the BMU and the NKI, the guide was created by Prof. Dr Klaus Fichter and Christoph Zorn and supports the development of a sustainability-oriented value proposition.
Building on the value proposition design, founding teams will analyse the needs of a stakeholder of their choice as well as the products and services of their start-up and add a substitute perspective as well as questions on the sustainability of the value proposition to the insights gained, in order to combine the results into a coordinated "fit"
The workshop guide for designing a sustainable value proposition is aimed at facilitators, lecturers and coaches who support founders and students interested in founding a company in developing or redesigning a sustainable value proposition. The guide contains the necessary theoretical concepts, the questionnaire as well as a proposal for a director's plan with corresponding preparation instructions.
Click here to download: Sustainable Value Proposition Designer Anwendungsleitfaden
Innovative green start-ups are of central importance for achieving climate protection goals and overcoming ecological challenges. However, they cannot be effectively supported within the framework of the existing start-up support programmes.
A new study by Dr. Linda Bergset and apl. Prof. Dr. Klaus Fichter highlights the deficits and lack of fit of the current funding landscape for green start-ups and discusses four basic options for improving the funding of green start-ups in Germany:
- an independent funding institution,
- a separate funding programme,
- a separate programme area within an existing funding programme, and
- a complementary bonus programme.
The study was commissioned by the german Federal Environment Agency (Umweltbundesamt). The final report, entitled "High-Sustainability-Gründerfonds: Bedarf und Optionen nachhaltigkeitsorientierter staatlicher Start-up-Finanzierung", can be downloaded via the link below.
K. Fichter und K. Hurrelmann, "Sustainability-oriented business incubation: framing and supporting sustainable entrepreneurship," in Handbook of Research on Business and Technology Incubation and Acceleration, Edward Elgar Publishing, 2021, pp. 478-495. https://doi.org/10.4337/9781788974783.00038
Fichter, K. & Tiemann, I. (2020): Impacts of promoting sustainable entrepreneurship in generic business plan competitions. Journal of Cleaner Production, 267 (2020). https://doi.org/10.1016/j.jclepro.2020.122076
Wagner, M., Schaltegger, S., Hansen, E.G.; Fichter, K. (2019). University-linked programmes for sustainable entrepreneurship and regional development: how and with what impact? Small Business Economics (2019). https://doi.org/10.1007/s11187-019-00280-4
Volkmann, C., Fichter, K., Klofsten, M. et al. (2019). Sustainable entrepreneurial ecosystems: an emerging field of research. Small Business Economics (2019). https://doi.org/10.1007/s11187-019-00253-7
Clausen, J. & Fichter, K. (2019). The diffusion of environmental product and service innovations: Driving and inhibiting factors. Environmental Innovation and Societal Transitions, 31 (2019), 64-95. https://doi.org/10.1016/j.eist.2019.01.003
Tiemann, I.; Fichter, K. & Geier, J. (2018). University support systems for sustainable entrepreneurship: insights from explorative case studies. in: International Journal of Entrepreneurial Venturing. Vol. 10, No. 2, 2018; DOI: 10.1504/IJEV.2018.090983
Breuer, H.; Fichter, K.; Lüdeke-Freund, F. & Tiemann, I. (2018). Sustainability-oriented Business Model Development: Principles, Criteria, and Tools. in: International Journal of Entrepreneurial Venturing. Vol. 10, No. 2, 2018; DOI: 10.1504/IJEV.2018.10008388
K. Fichter & I. Tiemann (2017): Factors influencing university support for sustainable entrepreneurship: Insights from explorative case studies. in: Journal of Cleaner Production, 175 (2018), 512 - 524.
N. Bank, K. Fichter & M. Klofsten (2017): Sustainability-profiled incubators and securing the inflow of tenants - the case of Green Garage Berlin. in: Journal of Cleaner Production, 157 (2017), 76-83.
- Fichter, K., Hurrelmann, K., Seela, A., Hjelm, O., Larsson, M., Kanda, W., Sundberg, C., Stel, F. (2020). Guidelines for the evaluation of collaborative student-business venturing activities. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Fichter, K., Hurrelmann, K., Seela, A., Hjelm, O., Larsson, M., Kanda, W., Sundberg, C., Stel, F. (2020). Report for Work Package 2: Evaluating leading approaches and tools in collaborative green venturing. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Hurrelmann, K., Fichter, K. (2020). Nachhaltigkeit in der Hochschul-Gründungsförderung. Praxisbeispiele und Ansatzpunkte. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Hurrelmann, K., Fichter, K., Seela, A. (2018). Climate-Challenge: Chancen und Risiken für Geschäftsmodelle in Zeiten des Klimawandels: Ein Trainerleitfaden. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Tiemann, I. and Fichter, K. (2016). Developing business models with the Sustainable Business Canvas: Manual for Conducting Workshops. (Download)
- Flyer Sustainable Business Canvas (Download)