Innovation Management and Sustainability
Apl.Prof.Dr. Klaus Fichter
Innovation Management and Sustainability
Your start-up, our drive - under this motto, the City of Oldenburg Economic Development Agency is awarding prizes for innovative start-up ideas for the city centre with free workplaces and retail space. The two competitions run until 29 April 2021.
Start-up/CORE: Innovative start-up ideas with a social or ecological added value for Oldenburg are being sought. Social and green start-ups in the pre-seed or seed phase can win a total of two permanent workplaces in CORE for eight months. The so-called Fix Desk includes 24/7 access to the WORK area, a complete office infrastructure, a flat rate for coffee, tea and water and membership in the CORE community.
The City of Oldenburg would like to specifically promote social and green start-ups and make them even more visible in the city centre. Dr. Karsten Hurrelmann of the PIN Team will serve as a jury member for the Start-up/CORE competition.
In addition to the Start-up/Core competition, there is also the Pop-up/CCO competition, which is looking for creative retail concepts that bring something new to Oldenburg.
All information on the Start-up/CORE and Pop-up/CCO competitions as well as the exact conditions of participation can be found here.
As part of the first Oldenburg Innovation Day on 4 May 2021, apl. Prof. Dr. Klaus Fichter will be a guest speaker at the ZUKUNFTSFORUM on the topic "Many paths lead to innovation - Open to new paths".
The emergence of technical or social innovations has become increasingly diverse in recent years. New impulses for innovative products or services do not always have to come from within. In addition to a whole range of methods, techniques and tools that organisations use to develop innovations themselves, cooperation between established companies and start-ups as well as ideas from customers and users are increasingly playing a central role. The Future Forum will examine - from different perspectives - the many different paths to innovation and the question of what makes them successful.
The Oldenburg Innovation Day promotes the exchange between science and the region and links regional actors and organisations of different sizes, maturity and industry affiliation. The aim is to make regional innovative strength more visible and to strengthen it.
For more information on the Oldenburg Innovation Day, click here
You can find an overview and short descriptions of the sessions and the future forum here
Innovative green start-ups are of central importance for achieving climate protection goals and overcoming ecological challenges. However, they cannot be effectively supported within the framework of the existing start-up support programmes.
A new study by Dr. Linda Bergset and apl. Prof. Dr. Klaus Fichter highlights the deficits and lack of fit of the current funding landscape for green start-ups and discusses four basic options for improving the funding of green start-ups in Germany:
- an independent funding institution,
- a separate funding programme,
- a separate programme area within an existing funding programme, and
- a complementary bonus programme.
The study was commissioned by the german Federal Environment Agency (Umweltbundesamt). The final report, entitled "High-Sustainability-Gründerfonds: Bedarf und Optionen nachhaltigkeitsorientierter staatlicher Start-up-Finanzierung", can be downloaded via the link below.
Climate change poses major challenges for everyone. The ongoing crisis increases the attention for ecological and social tasks: An opportunity for green start-ups to prove their added value.
How are these start-ups doing in Germany at the moment? What are their biggest challenges? And what offerings are they developing for society as a whole?
This is what the Green Startup Monitor 2021, published today by the Borderstep Institute and the Startup Verband, investigated. The Green Startup Monitor analyses the importance of those startups that contribute to the ecological goals of a green economy with their products and services. It was compiled by the Borderstep Institute and the German Startup Association for the third time in 2021 and is funded by the Deutsche Bundesstiftung Umwelt (DBU).
As recommendations for action for politics and startup ecosystems, the Green Startup Monitor 2021 also cites the project Sustainability4All and refers in particular to the entrepreneurial advantages for startups that result from taking sustainability into account in startup funding programmes.
The Green Startup Monitor 2021 can be downloaded free of charge here.
Sustainability-oriented business incubation is a relatively new and emerging phenomenon for entrepreneurial ecosystems. Hence, there is a research gap in terms of theoretical and conceptual foundations.
The new article by apl. Prof. Dr. Klaus Fichter and Dr. Karsten Hurrelmann titled "Sustainability-oriented business incubation: framing and supporting sustainable entrepreneurship" helps to close this gap.
First, the authors provide a conceptual framework which makes it possible to identify starting points and key factors for effectively integrating sustainability into the framing, design and impact assessment of business incubation programmes. Second, they provide a comprehensive overview of tools and methods which can be used for sustainability-oriented business model development. Third, for the first time they provide data on the use of these tools and methods in business incubation practice and entrepreneurship research.
The article was published in the "Handbook of Research on Business and Technology Incubation and Acceleration" and is available via the link below:
The International Negotiation Festival is open for registration! Registration is free and places are limited.
The Negotiation Festival 2021 is an international event in which participants discuss cross-cultural negotiation experiences, develop, execute, and evaluate negotiation strategies related to international business and gain important input from business and university managers regarding negotiation processes.
The festival takes place within the framework of the ScaleUp4Sustainability project.
For more information click here.
The new brochure "Sustainability in the Promotion of University Start-ups - Practical Examples and Starting Points", which was composed as part of the "Sustainability4All" project at the PIN Chair, is the first to systematically record good practice example projects of sustainability-oriented start-up consultancy at various universities.
In addition to start-up teaching and research, there is great potential in start-up consultancy to support start-ups in reflecting on their ecological, social and economic impact. This reorientation can enable start-ups to address important societal challenges and contribute to solutions.
The brochure offers actors in university start-up support an orientation framework on how the support of start-ups in this area could look concretely and which possible methods as well as formats can help with further development when there is a need.
In addition to an overview of the advantages and the status quo of sustainability-oriented start-up consultancy at German universities, the new brochure also takes a broader look at German and international lighthouse projects.
DIN SPEC 90051-1 provides an assessment framework for the structured evaluation of the potential and effects of start-up projects and young companies on the environment, society and the economy.
The standard, which is aimed at start-ups, capital providers, start-up support actors and evaluation institutions, comprises important definitional and conceptual principles as well as a practical tool that enables the evaluation to be carried out directly and in an application-friendly manner.
While there are already some approaches to the sustainability assessment of established companies, there is no standard that explicitly refers to start-ups. DIN SPEC 90051-1 takes into account the special characteristics of start-ups at different stages of development and is applicable to all industries and business models.
PIN has been able to contribute its expertise to the development process of the standard.
In addition, an application tool now exists that can be used as a manual which summarises the most important aspects of SPEC 90051-1 for practical use.
Empirical research on the diffusion of environmental product and service innovations has significant limits: almost all investigations focus on just a single sector or technology, usually energy, and concern a small number of diffusion cases. Therefore, it is hardly possible to generalize across sectors and to identify potential differences between sectors. In a new article by Klaus Fichter and Jens Clausen, which will be appearing in the March 2020 issue of the journal Environmental Innovation and Societal Transitions, the authors address this research gap. They provide insights on the differences in dissemination rates and knowledge on sector-specific factors. Through an investigation of a large sample of 130 diffusion cases from 11 different sectors, they found that some factors explain diffusion in (almost) all cases (high explanatory range), some only in specific sectors (medium explanatory range), and some merely in individual cases (low explanatory range). Read more in the article:
Fichter, K. & Tiemann, I. (2020): Impacts of promoting sustainable entrepreneurship in generic business plan competitions. Journal of Cleaner Production, 267 (2020). https://doi.org/10.1016/j.jclepro.2020.122076
Wagner, M., Schaltegger, S., Hansen, E.G.; Fichter, K. (2019). University-linked programmes for sustainable entrepreneurship and regional development: how and with what impact? Small Business Economics (2019). https://doi.org/10.1007/s11187-019-00280-4
Volkmann, C., Fichter, K., Klofsten, M. et al. (2019). Sustainable entrepreneurial ecosystems: an emerging field of research. Small Business Economics (2019). https://doi.org/10.1007/s11187-019-00253-7
Clausen, J. & Fichter, K. (2019). The diffusion of environmental product and service innovations: Driving and inhibiting factors. Environmental Innovation and Societal Transitions, 31 (2019), 64-95. https://doi.org/10.1016/j.eist.2019.01.003
Tiemann, I.; Fichter, K. & Geier, J. (2018). University support systems for sustainable entrepreneurship: insights from explorative case studies. in: International Journal of Entrepreneurial Venturing. Vol. 10, No. 2, 2018; DOI: 10.1504/IJEV.2018.090983
Breuer, H.; Fichter, K.; Lüdeke-Freund, F. & Tiemann, I. (2018). Sustainability-oriented Business Model Development: Principles, Criteria, and Tools. in: International Journal of Entrepreneurial Venturing. Vol. 10, No. 2, 2018; DOI: 10.1504/IJEV.2018.10008388
K. Fichter & I. Tiemann (2017): Factors influencing university support for sustainable entrepreneurship: Insights from explorative case studies. in: Journal of Cleaner Production, 175 (2018), 512 - 524.
N. Bank, K. Fichter & M. Klofsten (2017): Sustainability-profiled incubators and securing the inflow of tenants - the case of Green Garage Berlin. in: Journal of Cleaner Production, 157 (2017), 76-83.
- Fichter, K., Hurrelmann, K., Seela, A., Hjelm, O., Larsson, M., Kanda, W., Sundberg, C., Stel, F. (2020). Guidelines for the evaluation of collaborative student-business venturing activities. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Fichter, K., Hurrelmann, K., Seela, A., Hjelm, O., Larsson, M., Kanda, W., Sundberg, C., Stel, F. (2020). Report for Work Package 2: Evaluating leading approaches and tools in collaborative green venturing. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Hurrelmann, K., Fichter, K. (2020). Nachhaltigkeit in der Hochschul-Gründungsförderung. Praxisbeispiele und Ansatzpunkte. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Hurrelmann, K., Fichter, K., Seela, A. (2018). Climate-Challenge: Chancen und Risiken für Geschäftsmodelle in Zeiten des Klimawandels: Ein Trainerleitfaden. Oldenburg: Carl von Ossietzky Universität Oldenburg.
- Tiemann, I. and Fichter, K. (2016). Developing business models with the Sustainable Business Canvas: Manual for Conducting Workshops. (Download)
- Flyer Sustainable Business Canvas (Download)