Starting up a business that's sustainable! [more]

Eco-Venturing Module

Winter Semester 2020/2021: Ideation and Business Model Development with Practice Partner Cewe

Information event on 15 October 2020, 15:00 s.t. - 16:00, Big Blue Button, via Stud.IP

Content and learning objectives

Responsible: apl. Prof. Dr. Klaus Fichter, (Prof. Dr. Alexander Nicolai is taking a research semester in the winter term 20/21), Kim Parohl, Anne Seela

Target Group: Mastercourses WiRe & SEM, Master Management Consulting, Master Business Information Systems


This module is intended for students interested in start-ups and innovative solutions in the field of sustainable economics. Those in the SEM Master's Programme may choose this module to satisfy the elective module 4 requirement.

The main focus of the Eco-Venturing module is to develop entrepreneurial competencies for the realisation of environmental innovations and sustainable business models. Guided by the lecturers, participants will work together with selected regional business partners who are both economically successful and contribute to the protection of the environment and the climate, to promote sustainable start-up concepts, including:

  • the ability to identify new solution needs in the context of sustainable development and the Sustainable Development Goals set by the United Nations,
  • knowledge and skills of sustainability-oriented idea generation and evaluation,
  • knowledge and skills for entrepreneurial development and implementation of innovative solutions,
  • knowledge and skills to systematically link economic (Eco-nomical) and ecological (Eco-logical) objectives as well as
  • the ability to strategically develop "green" business areas and markets.

The entrepreneurial development and implementation of environmental innovations can refer to the foundation of new companies and organizations as well as to the development of new solutions and business ideas within established companies and organizations (Corporate Venturing).

Collaboration partner

Instead of integrating different practice partners with different business ideas into the module, we are working exclusively with Cewe in both the last and the current winter semester. The Oldenburg market leader in the field of photo books is certainly known to everyone. But is the photo book sustainable? How could sustainable products look like at Cewe?

This is where the course starts. Together we will get to know the company and develop ideas for sustainable products. After an initial pitch, the most promising ideas will be selected for which the first business models will be developed in the further course of the module.


The following sessions are part of the module:


Information session

15:00 – 16:00 online, via StudIP

Kick-off and input I

09:00 – 18:00 V03 0-D002

Field trip to Cewe

14:00 – 18:00 Cewe

Input II

14:00 – 18:00 V04 0-033

Ideation workshop with
Lego Serious Play Facilitator Dr. Frans Stel (Vennebroek Academic Services, NL)

09:00 – 18:00 V04 0-033 or at Cewe

Team coaching

14:00 – 18:00 V04 0-033
18.02.2021 Final presentations 14:00 – 18:00 V04 0-033

Grading: final presentation and project report (teamwork)

Jointly carried out by

(Changed: 2021-04-30)