Starting up a business that's sustainable! [more]

Winter Semester 2019/2020: Ideation and Business Model Development with Practice Partner Cewe

Information event on 15 October 2019, 15:00 s.t. - 16:00, V02 0-003

Content and learning objectives

Responsible: apl. Prof. Dr. Klaus Fichter, Prof. Dr. Alexander Nicolai, Anne Seela, Uta Rißmann

Rotation: winter Semester

Target Group: Mastercourses WiRe & SEM


This module is intended for students interested in start-ups and innovative solutions in the field of sustainable economics. Those in the SEM Master's Programme may choose this module to satisfy the elective module 4 requirement.

The main focus of the Eco-Venturing module is the development of new or established business start-up concepts. Under of guidance of their lecturer, participants will work together with selected regional business partners who are both economically successful and contribute to the protection of the environment and the climate, to promote such start-up concepts. What these concepts have in common is that they address the issue of sustainability.

In the winter term 2019/2020 we are changing our proven Eco-Venturing concept! What's new?

Instead of integrating different practice partners with different business ideas into the module, we work exclusively with Cewe in this semester. The Oldenburg market leader in the field of photo books is certainly known to everyone. But is the photo book sustainable? What could sustainable products look like at Cewe?

This is where the course starts. Together we will get to know the company and develop ideas for sustainable products. After a first pitch, the most promising ideas will be selected, for which the first business models will be developed in the course of the module.

The following events are part of the module:


Information event

15:00 – 16:00 V02 0-003

Kick-off and Input I

09:00 – 18:00 Schlaues Haus

Field trip to Cewe

14:00 – 18:00 Cewe

Input II

14:00 – 18:00  

Ideation Workshop with
Lego Serious Play Facilitator Dr. Frans Stel (Vennebroek Academic Services, NL)
Workshop will be in English!

09:00 – 18:00 Cewe

Team Coaching

14:00 – 18:00 V02 0-003
11.02.2020 Final presentation 14:00 – 18:00 A14 1-111

Grading: final presentation and project report (group work)

Jointly carried out by

Wee1bmas85gter ( (Changed: 2020-01-23)