Prof. Dr. Joern Hoppmann


Room: A05 2-264

Prof. Dr. Joern Hoppmann


Research focus

  • Strategic Management
  • Sustainability
  • Innovation

Joern Hoppmann is Full Professor and the Head of the Management Research Group at the University of Oldenburg as well as Research Affiliate at ETH Zurich (Switzerland). Since April 2023, he also serves as the Head of Department for the Department of Business Administration, Economics, and Law.

Prof. Hoppmann holds a PhD in Management from ETH Zurich (Switzerland) as well as a diploma (eq., to MSc) in Business Administration and Mechanical Engineering from the Braunschweig University of Technology (Germany). Prior to and during his time in Zurich, he held positions as research fellow and associate at Harvard University (Cambridge, USA), as visiting professor at the University of Hamburg (Germany), and as visiting researcher at IMD Business School (Lausanne, Switzerland) and the Massachusetts Institute of Technology (Cambridge, USA). In addition, Prof. Hoppmann gathered practical experience during internships with several companies, e.g., Porsche Consulting (Stuttgart) and The Boston Consulting Group (Frankfurt).

Prof. Hoppmann's research has been published in leading journals - such as the Academy of Managment Journal, Organization Science, the Journal of Business Venturing, or Research Policy - and has received multiple awards, e.g., the Young Talent Award of the German Academic Association for Business Research (VHB), the Best Paper Award of the Division “Organizations and the Natural Environment” (ONE) of the Academy of Management, and the ETH medal for the best doctoral dissertation in the Department of Management, Technology, and Economics of ETH Zurich in 2013. For the course "Introduction to Business Administration" Prof. Hoppmann received the teaching award for the best course at the University of Oldenburg in the academic year 2017/2018. In addition, Prof. Hoppmann's research has been supported through scholarships from several institutions, including the German National Academic Foundation, the Swiss National Science Foundation, the German Academic Exchange Service and the Dr.-Jürgen-Ulderup-Stiftung. Prof. Hoppmann serves on the editorial board of the journal "Organization & Environment" and is a member of the GRONEN Reading Group.

Prof. Hoppmann's research centers on questions at the intersection of strategic management, sustainability, and innovation. Specifically, in his research he draws on both qualitative and quantitative methods to investigate three main questions: (1) How does an organization’s institutional environment (especially public policy) affect strategic decisions and organizational learning in the context of sustainability? (2) How can organizations design internal structures and corporate governance mechanisms to support strategic and organizational change toward sustainability? (3) How do cognitive varibles, such as attention, framing, and identity, affect sustainability-related strategies of firms? Empirically, Prof. Hoppmann's research focuses on the energy and mobility sectors, specifically renewable energy, electricity suppliers, energy efficiency, and electric mobility. Moreover, in recent projects he investigates strategic change of companies in the context of the digital transformation as well as corporate strategies in the IT industry.

Selected Publications

Hoppmann, J., Richert, M., Busch, T. (2023): Not My Business: How Individuals’ Role Identities Shape Sensegiving during Corporate Sustainability Initiatives, Organization & Environment, forthcoming., Free Download

Oll, J., Freund, S., Hoppmann, J. (2023): All Tied Up? How Shareholders’ Financial and Non-Financial Interests Affect Strategic Divestitures. Academy of Management Proceedings ("Best Paper"), doi: 10.5465/AMPROC.2023.237bp

Nunez-Jimenez, A., Knoeri C., Hoppmann J., Hoffmann V. (2022): Beyond Innovation and Deployment: Modeling the Impact of Technology-Push and Demand-Pull Policies in Germany’s Solar Policy Mix, Research Policy, 104585. doi: 10.1016/j.respol.2022.104585

Hoppmann J., Wu G., Hughes J. (2021): The Impact of Technology-Push and Demand-Pull Policies on Firms’ Knowledge Search, Technological Forecasting and Social Change, 120863. doi: 10.1016/j.techfore.2021.120863, Free Download

Hoppmann J. (2021): Hand in Hand to Nowhereland? How the Resource Dependence of Research Institutes Influences their Co-Evolution with Industry. Research Policy, 50(2), 104145. doi: 10.1016/j.respol.2020.104145, Free Download

Nuñez-Jimenez A., Knoeri C., Hoppmann J., Hoffmann V.H. (2020): Can Designs Inspired by Control Theory Keep Deployment Policies Effective and Cost-Efficient as Technology Prices Fall? Environmental Research Letters, 15(4), 044002. doi: 10.1088/1748-9326/ab6fbf, Free Download

Hoppmann J., Anadon, L.D., Narayanamurti, V. (2020): Why Matter Matters: How Technology Characteristics Shape the Strategic Framing of Technologies. Research Policy, 49(1), 103882. doi: 10.1016/j.respol.2019.103882, Free Download

Hoppmann J., Vermeer B. (2020): The Double Impact of Institutions: Institutional Spillovers and Entrepreneurial Activity in the Solar Photovoltaic Industry, Journal of Business Venturing, 35(3), 105960. doi: 10.1016/j.jbusvent.2019.105960, Free Download

Ossenbrink J.*, Hoppmann J.*, Hoffmann V.H. (2019): "Hybrid Ambidexterity: How the Environment Shapes Incumbents’ Use of Structural and Contextual Approaches", Organization Science, 30(6), 1319-1348. doi: 10.1287/orsc.2019.1286, Free Download
* Autoren haben zu gleichen Teilen beigetragen

Hoppmann J., Naegele F., Girod B. (2019): "Boards as a Source of Inertia: Examining the Internal Challenges and Dynamics of Boards of Directors in Times of Environmental Discontinuities", Academy of Management Journal 62(2), 437-468. doi: 10.5465/amj.2016.1091, Free Download

Frei F., Sinsel S., Hanafy A., Hoppmann J. (2018): "Leaders or Laggards? The Evolution of Electric Utilities’ Business Portfolios during the Energy Transition", Energy Policy 120, 655-665. doi: 10.1016/j.enpol.2018.04.043, Kostenloser Download

Hoppmann J., Sakhel A., Richert M. (2018): "With a Little Help from a Stranger: The Impact of External Change Agents on Corporate Sustainability Investments", Business Strategy and the Environment 27(7), 1052-1066. doi: 10.1002/bse.2051, Free Download

Hoppmann J. (2018): "The Role of Inter-Firm Knowledge Spillovers for Innovation in Mass-Produced Environmental Technologies: Evidence from the Solar Photovoltaic Industry", Organization & Environment 31(1), 3-24. doi: 10.1177/1086026616680683, Free Download

Richert M., Hoppmann J., Busch T. (2017): "Not My Business: How Cognitive Frames and Role Identities Influence Corporate Sustainability", Academy of Management Proceedings ("Best Paper"), 15212. Gewinner des Best Paper Award 2017, Academy of Management Annual Meeting, Division “Organization and the Natural Environment”. doi: 10.5465/ambpp.2017.220

Hoppmann J. (2015): "The Role of Deployment Policies in Fostering Innovation for Clean Energy Technologies – Insights from the Solar Photovoltaic Industry", Business & Society 54(4), 540-558. doi: 10.1177/0007650314558042, Free Download

Hoppmann J., Volland J., Schmidt T.S., Hoffmann V.H. (2014): "The Economic Viability of Battery Storage for Residential Solar Photovoltaic Systems - A Review and a Simulation Model", Renewable and Sustainable Energy Reviews 39, 1101–1118. doi: 10.1016/j.rser.2014.07.068, Free Download

Hoppmann J., Huenteler J., Girod B. (2014): "Compulsive Policy-Making - The Evolution of the German Feed-in Tariff System for Solar Photovoltaic Power", Research Policy 43(8), 1422-1441. doi: 10.1016/j.respol.2014.01.014, Free Download

Hoppmann J., Peters M., Schneider M., Hoffmann V.H. (2013): "The Two Faces of Market Support - How Deployment Policies Affect Technological Exploration and Exploitation in the Solar Photovoltaic Industry", Research Policy 42(4), 989-1003. doi: 10.1016/j.respol.2013.01.002, Free Download

Hoppmann J., Rebentisch E., Dombrowski U., Zahn T. (2011): "A Framework for Organizing Lean Product Development", Engineering Management Journal 23(1), 3-15. doi: 10.1080/10429247.2011.11431883, Free Download


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