Biography

Prof Dr Andreas Schelske teaches communication science and public relations at the Jade University of Applied Sciences in Wilhelmshaven. In addition to these two subject areas, he teaches sociology and methods of empirical media research as well as theories of digital media in the degree programme Media Business and Journalism and the Master's in Digital Media. He previously taught sociology and semiotics at the Institute for Multimedia and Interactive Systems at the University of Lübeck in the Department of Computing Science. Before his academic appointment as a professor, he founded his own company as a consultant, scientist and author: www.SoziologischeBeratung.de. He developed his private sector professional expertise in trend research, media content analysis, online market research and medical epidemiology. His studies in sociology with minors in economics, psychology and philosophy proved their worth in teaching and professional practice.

Selected publications

Schelske, Andreas. The rise of things is the end of images - A picture is worth a thousand hands, in: Grabbe, Lars C.; Rupert-Kruse, Patrick; Schmitz, Norbert M. (eds.): Yearbook of Moving Image Studies (YoMIS); Image Evolution: Technological Transformations of Visual Media Culture, Büchner-Verlag, Darmstadt, 2018.

Schelske, Andreas. Transparent markets in interactive value creation processes - Synchronous consumer research with networked consumers, in: Zwischen Methodenpluralismus und Datenhandel - Zur Soziologie der kommerziellen Konsumforschung - Aus der Reihe: Konsumsoziologie und Massenkultur, ed.: Schrage, Dominik / Friederici, Markus R. VS-Verlag, 2008.

Schelske, Andreas. Das digitale Bildvergessen (Version 2.0), in: FIfF-Kommunikation. Journal and newsletter of the Forum InformatikerInnen für Frieden und gesellschaftliche Verantwortung 4, 2008.

Schelske, Andreas. Sociology of networked media. Fundamentals of computer-mediated socialisation. Munich: Oldenbourg Wissenschaftsverlag, 2007.

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