Storytelling – persuading through narrative
Storytelling – persuading through narrative
Reach target groups with a strong "story"
In times of information overload, it is more important than ever to attract attention and stand out from the crowd. One effective method of achieving this is storytelling. In this skills training programme, participants learn how to "tell stories" to reach and convince their target group. How can topics be developed in such a way that they are interesting? How can a strong and emotional connection to the target group be established? How can storytelling methods be integrated into corporate communication in a targeted manner? Based on their own working environment, the participants design "stories" and prepare them according to the respective addressees.
When the skills training programme begins, the learning materials will be made available via our learning platform, C3LLO, where they can be viewed at any time. The content of the learning materials forms the (knowledge) basis for the workshop, which takes place at the University of Oldenburg on the C3L campus. Following the workshop, a transfer task must be completed. The online phases before and after the workshop (input and transfer) are designed to be asynchronous, i.e. participants can organise their time freely within the given framework. For reading the learning materials, participating in the workshop and successfully completing the transfer task, you should estimate a total workload of around 60 hours, most of which can be flexibly distributed over the six-week period.
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