Design thinking – creativity with a system // University of Oldenburg

Developing solutions with AI and a focus on users

Design thinking can be used to develop innovative and customer-centred solutions. The focus is on the needs of the users, allowing products and services to be better adapted to their requirements.

With the use of AI, the iterative method offers new possibilities: Brainstorming phases can be accelerated and visual prototypes can be created in seconds. User needs can be captured more precisely based on data. This makes it possible to react even faster to changing market conditions, create competitive products and build customer loyalty. It also strengthens team collaboration and creativity.

The workshop combines a theoretical introduction with practical exercises. Firstly, the phases of the method are explained. Then the user-centred approach is deepened through persona development, user journey maps and other creativity techniques. It is also about finding the right balance between human intuition and machine support and reflecting on the opportunities and risks of AI in the innovation process. Concrete practical experience from Silicon Valley will also be incorporated.

Lecturer

Michael Stamp

Senior engineer, ADAS Development; Audi of America, Inc.

Portrait of a young woman in a modern office

Your gain in expertise

The participants ...

are familiar with various models and instruments of design thinking.

can use the method to carry out creative development processes on given problems and topics.

can use AI in a targeted manner to analyse user data, generate ideas and validate prototypes.

recognise the contribution of design thinking in the context of their own professional environment.

Further education at a glance

Graduation

Continuing education certificate with 2 credit points

dates

Dates will follow

Scope and duration

6 weeks

Teaching format

Face-to-face workshop, preparation and follow-up online,
Practice-oriented transfer task

Prerequisites

None

Costs

300 Euro

The competence training lasts
6 weeks in total and is structured as follows:

When the skills training programme begins, the learning materials will be made available via our learning platform, C3LLO, where they can be viewed at any time. The content of the learning materials forms the (knowledge) basis for the workshop, which takes place at the University of Oldenburg on the C3L campus. Following the workshop, a transfer task must be completed. The online phases before and after the workshop (input and transfer) are designed to be asynchronous, i.e. participants can organise their time freely within the given framework. For reading the learning materials, participating in the workshop and successfully completing the transfer task, you should estimate a total workload of around 60 hours, most of which can be flexibly distributed over the six-week period.