Third-party funded project Building Bridges
Third-party funded project Building Bridges
How does successful employer branding work for Generation Z on social media?
What content, strategies and communication approaches are crucial for reaching young talent?
The "Building Bridges" project is dedicated to these questions.
The project's first event will bring together representatives from SMEs, Generation Z and marketing research. Practical presentations and group discussions will enable a direct exchange on expectations, experiences and successful approaches.
Register now by 01.03.2026 by email (marketing@uni-oldenburg.de).
We look forward to your participation!
The project "Building Bridges - How SMEs can appeal to Generation Z through successful employer branding" was acquired. The aim of this project is to facilitate an exchange between the various stakeholder groups (Generation Z, SMEs and marketing research) in order to gain detailed insights into successful employer branding for Generation Z. Through the exchange with the various stakeholder groups, it should be possible to better analyse the wishes of the different target groups.