marketing
marketing
Implement customer and market orientation professionally
The module first teaches you the basics of marketing. This will enable you to define the right mix to utilise different channels. You will use your new knowledge of the behaviour of end customers and institutional buyers to make decisions. You can design marketing measures for new value creation models and integrate big data and AI for efficient processes. You will also utilise social megatrends for marketing purposes.
The module is suitable for anyone who wants to qualify for tasks in the field of marketing. It teaches the theoretical background as well as the practical approach. You can take the module as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. It concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!
Why participants recommend us
Practical relevance
Students can work on projects from their own profession in the individual modules and can be included in examinations.
Flexible
Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.
