Further education in strategic marketing // University of Oldenburg

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Increase the success of your company through targeted strategic decisions! In a constantly changing and complex environment, it is more important than ever to take the right measures to ensure long-term success. Our module provides you with the necessary knowledge and the right tools to make strategic decisions at all levels of your company.

As part of our module, you will learn about the most important models and concepts of strategic analysis and planning processes and can apply them directly in your company. Learn how to strategically align your business units, find suitable product-market combinations and optimise the use of resources.

You will also learn how to successfully work international markets and take into account the specifics of culture, economy and purchasing behaviour. You will be able to optimally position your company for the international market through marketing-orientated environmental analysis, strategic business area planning and goal-oriented strategies.

Lecturer

Prof Dr Thorsten Raabe

Chairholder/Professor of General Business Administration, Sales and Marketing, University of Oldenburg

Mentor

Anne Rubens-Laarmann

Managing Director Chair of Business Administration, in particular Accounting
Heinrich-Heine-University Düsseldorf

Your gain in expertise

After completing the module, participants will be able to...

categorise the systematic structure of strategic corporate and marketing planning

apply methods for analysis and strategy development and recognise possible design problems.

reflect on the typical problem areas in international marketing.

develop appropriate strategies and instruments for international market development on the basis of suitable information.

Further education at a glance

University certificate

Certificate of Advanced Studies (CAS)

Dates

Coming soon

Time required and scope

5-8 hours per week, 10 credit points

Teaching format

Online plus two compact workshops at the weekend

Prerequisites

None

Costs

1,080 euros for students (1,320 euros for guest students) plus university fee

Who is the programme aimed at?

The module is aimed at self-employed persons and employees in business management fields of work who would like to receive further training in strategic marketing or work in this area.