Contents and modules of the Bachelor's programme
For the Bachelor of Arts (B.A.) degree, you will complete ten compulsory modules and select a further ten elective modules according to your own interests. At the end of your degree programme, you will take the final module, within which you will write your Bachelor's thesis.
Please plan to spend five to eight hours a week on each module.
Compulsory modules
As part of the compulsory modules, you will acquire basic knowledge of economics. These modules form the basis for further profile development.
Labour law
Module description (PDF)
Sample study material (PDF)
- Basics of the labour law regulations
- Job interview and recruitment procedure
- Rights and obligations of employees and employers
- Content and drafting of employment contracts
- Termination of employment relationships
- Legal action against dismissal
![]() | Prof. Dr Thomas Heinicke University of Applied Sciences for Public Administration (FHöV) Münster/Duisburg |
Accounting
Module description (PDF)
Sample study material (PDF)
- Basic knowledge for the preparation of annual financial statements for individual companies and groups
- Essential design alternatives for the preparation of financial statements
- Assessing the informative value of financial statements
- Action and problem-solving skills in accounting and analysing financial statements
![]() | Prof Dr Andreas Eiselt PWHT Vechta/Diepholz/Oldenburg |
Empirical research and statistical analysis
Fundamentals of Statistics (1st sub-module Empirical Research and Statistical Analysis)
- Collecting and analysing quantitative data
- Data summarised using quantitative methods and results obtained
- Translating data into representations and tables and interpreting them
- Presenting and interpreting statistical results in a relevant manner
- Drawing statistical conclusions from the sample to the population
![]() | Robert Mitschke University of Oldenburg |
Qualitative and quantitative research methods (2nd sub-module Empirical research and statistical analysis)
Module description (PDF)
Sample study material (PDF)
- Scientific theoretical concepts and their impact on the methodology to be used
- Characteristics of different research designs
- Important characteristics of different data collection and analysis methods
- Quality criteria of qualitative and quantitative research
- Procedures and methods in concrete information and decision-making processes
![]() | Prof Dr Heinke Röbken Profile and main areas of work |
Cost and activity accounting
Module description (PDF)
Sample study material (PDF)
- Basic systematics of cost and activity accounting
- Distinguishing features between external and internal accounting
- Cost type and cost centre accounting
- Preparation of cost accounting sheets and interpretation of the results
- Preparation of calculations within the framework of unit cost accounting
- Creating operating result calculations according to the cost of sales method and the total cost method as part of cost unit costing
- Partial cost accounting and standard costing
- Activity-based costing
- Scientific analysis of internal accounting issues and application-orientated presentation of the results
![]() | Prof Dr Andreas Eiselt PWHT Vechta/Diepholz/Oldenburg |
Marketing
Module description (PDF)
Sample study material (PDF)
- Gaining insights into the mindset and tasks of marketing
- Identification and delimitation of markets
- Dealing with systematic decision-making behaviour
- Recognising new developments in marketing
- Familiarisation with the institutional characteristics of marketing
![]() | Prof Dr Thorsten Raabe University of Oldenburg |
Macroeconomics
Module description (PDF)
Sample study material (PDF)
- Development of a cycle-analytical perspective on the interactions of price and volume developments in macroeconomically significant markets
- Complexity of international economic relationships through (interrelated) basic models
- Effects of monetary and fiscal policy measures on strategic prices (interest rates, exchange rates) and other decision-relevant variables
- Interpretation of media reporting
- Assessment of the competence of external consultants with regard to macroeconomic developments
![]() | Prof. Dr Hans-Michael Trautwein University of Oldenburg |
Microeconomics
Module description (PDF)
Sample study material (PDF)
- Subject matter, typical techniques and typical questions of microeconomics
- The importance of exogenous and endogenous variables
- Assumption of optimisation behaviour
- Being able to assess the focus on equilibrium analysis
![]() | Apl. Prof. Dr Ulrich Scheele University of Oldenburg |
Private commercial law
Module description (PDF)
Sample study material (PDF)
- Civil law requirements and effects of economic activities
- Civil law, commercial and corporate law, law of obligations, basics of business-relevant contract types
- Contracts in commercial law
- Independent legal judgement of legal problems in the area of private commercial law
- Drafting contracts and recognising liability risks
![]() | Dr Edgar Rose University of Oldenburg |
Strategic management
Module description (PDF)
Sample study material (PDF)
- Basic insights into the nature of strategic management
- Describe and compare different theoretical concepts of strategic management
- Explain the application conditions of different methods of strategic management
![]() | Prof Dr Dirk Fischer Jade University of Applied Sciences, Wilhelmshaven |
Company processes
Module description (PDF)
Sample study material (PDF)
- Sales, procurement and production
- The individual stages of the performance management process and their control by market impulses
- Target figures and performance management decisions in the area of production
- Decision indicators in the context of the performance management process
- The influence of new communication technologies on the operational performance process
![]() | Prof Dr Martin Müller University of Ulm |
Final module
Module description (PDF)
Sample study material (PDF)
- Clearly formulate an economic research question
- Develop an adequate research design
- Writing a scientific paper independently
- Apply content and formal criteria to a Bachelor's thesis
![]() | Anne Rubens-Laarmann Heinrich Heine University Düsseldorf |
Compulsory elective modules
In addition to the compulsory modules, 10 elective modules provide in-depth knowledge of business and economics topics. The high proportion of compulsory elective modules allows students to tailor their studies to their needs and pursue their individual career profile. Personal and academic appointments are at the centre of the selection of compulsory elective modules.
Controlling
Module description (PDF)
Sample study material (PDF)
- Derivation of information requirements for corporate management
- The main controlling instruments
- Application of controlling instruments
- Analysing company images of the performance, financial and risk situation
![]() | Prof Dr Stefan Müller Helmut Schmidt University - University of the Federal Armed Forces, Hamburg |
Service marketing and service management
Module description (PDF)
Sample study material (PDF)
- Specifics of services and the special features of their marketing
- Competitive relevance of services
- Basics of quality management for services
- Transfer of marketing planning processes to services
![]() | Prof. Dr Thorsten Raabe University of Oldenburg |
Digitisation in the SME sector
Module description (PDF)
Sample study material (PDF)
- Development of a digitalisation strategy for a company
- Planning and managing the implementation of a digitalisation strategy
- Understanding the five dimensions of digitalisation
- Analysing the corporate culture and defining a digital culture
- Familiarisation with and evaluation of innovative digital technologies
- Initiating and managing the development of digital products and services
- Developing products and services based on the platform economy
![]() | Matthias Brucke |
Entrepreneurship
Module description (PDF)
Sample study material (PDF)
- Tasks of founding a company
- Different start-up motives and behaviours
- Phases of the start-up process
- Types and design principles of business models
- Specific competitive advantages of start-ups compared to established companies
- Forms of start-up financing and start-up marketing
- Functions, structure and content of a business plan
![]() | Prof Dr Jörg Freiling University of Bremen |
Financing
Module description (PDF)
Sample study material (PDF)
- Presentation of elementary methods of short and long-term financial planning
- Systematisation and analysis of the main sources of financing for small and medium-sized enterprises
- Consideration of the interaction of the various sources of financing and teaching the basics of financial analysis
![]() | Dr Thorsten Jöhnk KEHAG Holding AG |
Leadership and communication
Module description (PDF)
Sample study material (PDF)
- Define leadership and communication terms
- Describe and differentiate between the basic assumptions of the leadership and communication theories presented
- Apply various leadership and communication tools
- Analyse why leadership and communication deficits arise and how they can be dealt with
- Reflect theoretically on your own leadership and communication behaviour
![]() | André Karczmarcyk University of Oldenburg |
Company law
Module description (PDF)
Sample study material (PDF)
- Different company forms
- Choice of legal form
- Liability risks
- Group law, capital market law and European corporate law
![]() | Dr Edgar Rose University of Oldenburg |
Human Resource Management
Module description (PDF)
Sample study material (PDF)
- Differences between the "labour factor" and other production factors
- Status of theory formation in the subject HRM/Personnel Management
- Personnel management consequences of a change in social values
- Fundamentals and significance of target agreements and management tools
- Personnel planning in the context of business planning, differentiation between functional areas
- Instruments for personnel selection
![]() | Prof Dr Thomas Breisig University of Oldenburg |
Innovation management and business model development
Module description (PDF)
Sample study material (PDF)
- Fundamentals and significance of innovations
- Special features of the management of innovations
- Analysing the most important factors influencing innovation processes
- Basic philosophy of business models
- Strategic importance of the individual components of a business model
- Analysing existing business models
- Development of business models
![]() | Prof Dr Dirk Fischer Jade University of Applied Sciences, Wilhelmshaven |
International Management
- Globalisation processes and their effects on companies
- Defining the terms globalisation, internationalisation and internationality
- Critically discuss motives, goals and obstacles to internationalisation
- Phases of the design and management of value chains
- Internationalisation capability of companies
- Challenges of internationalisation for SMEs
- Strategic orientations in the context of internationalisation
- Structural characteristics of internationally active companies
- Implications of national and corporate culture for the strategy and structure of international companies
- Internationalisation trends and needs
- Consequences of internationalisation for human resource management
- Importance of intercultural competence and communication
- Ways of developing intercultural competence
![]() | N.N. |
Sustainability management
Module description (PDF)
Reading sample study material (PDF)
- Sustainable management
- Challenges of sustainable development
- Analysing models, principles and concepts of sustainable development
- Strategies of sustainable business practice
![]() | Dr Irene Antoni-Komar University of Oldenburg |
Project management
Module description (PDF)
Sample study material (PDF)
- Meaning and implications of the project concept
- Systems theory approaches to project management
- Project phases and project life cycle
- Project success and failure criteria; strategies for successful work in your own projects
- Formulation of project goals
- Procedure models for project planning, control and monitoring
- Tools to support project preparation, project planning, project implementation and project completion
- Assessment of project risks and setting up preventive measures
![]() | Frank Fischer Project management consultant, trainer and coach Managing director of fischer und friends GmbH, Oldenburg |
Organisation and change management
Module description (PDF)
Sample study material (PDF)
- The term "organisation"
- Theoretical approaches to organisation
- Dimensions of formal organisational structures
- Organisational design
- Organisation in medium-sized companies
- Management of change
![]() | Prof. Dr Thomas Breisig University of Oldenburg |
Risk management
Module description (PDF)
Sample study material (PDF)
- Strategic and operational risk analysis
- Determination of the overall scope of risk/aggregation of risks: Assessment of risks in terms of probability of occurrence and quantitative/qualitative impact
- Optimisation of the risk position: risk management measures
- Organisation of risk management systems and their introduction: Integration of a risk management system
- Preparing and making corporate decisions
![]() | Prof. Dr Marlen Arnold Holder of the professorship of Corporate Environmental Economics |
Strategic and international marketing
Module description (PDF)
Sample study material (PDF)
- Marketing-orientated environmental analysis
- Strategic business segment planning
- Derivation of target-orientated strategies
- Problem areas in international marketing
- Context-orientated strategies in international marketing
![]() | Prof Dr Thorsten Raabe University of Oldenburg |
Supply Chain Management
Module description (PDF)
Sample study material (PDF)
- Different forms of supply chain management
- Supply chain management as the management of material and information flows and co-operation
- Target values and basic principles of supply chain management; link to strategic decisions in supply chain management
- Phases of the design and management of value chains
- Importance of information technologies and modern management concepts for supply chain management
![]() | Prof Dr Martin Müller University of Ulm |
Business English
- Exposure to, and enhancement of, general, professional and scientific vocabulary in English
- Development of English internet communication
- Systematic research and editing of a scientific subject and identification of the main issues of a presentation
- Phraseology and vocabulary required for the practical delivery of a professional presentation
- Research and usage of English literature and scientific articles
- Scientific report with a focus on the coupled module
![]() | Richard Dawton University of Oldenburg |
Business ethics
More information will follow shortly
Module description (PDF)
Reading sample study material (PDF)
Scientific work
Module description (PDF)
Sample study material (PDF)
- Designing (research) questions
- Utilisation of different literature sources
- Application of rules of scientific work with regard to structure, argumentation logic, forms of presentation, writing style and reference work
- Planning project group work
![]() | Anne Rubens-Laarmann Heinrich Heine University Düsseldorf |
![]() | Dr Daniel Dorniok University of Oldenburg |
Professionalisation module - key competences
In the professionalisation units, the focus is on the further development of personal skills to prepare you for new academic appointments. In addition, preparatory exercises are offered for some compulsory modules. Four professionalisation units (2 credit points each) are combined to form a professionalisation module (compulsory elective area).






















