Research methods in education management
Research methods in education management
Collect, analyse and present empirical data
What do customers want? How satisfied are employees and what open needs are there? In order to use the answers for management or marketing decisions, surveys must be methodologically sound. The Research Methods module teaches you how to collect, analyse and present empirical data independently. Both qualitative and quantitative methods are covered. Participants learn how to design and analyse questionnaires, group discussions and interviews. Forms of presentation are taught in order to prepare and communicate the data professionally.
The programme is aimed in particular at specialists who want to create a reliable basis for decision-making in companies and institutions - from market research to internal surveys.
The module can be taken as certified further education or as part of the part-time MBA degree programmes in Education and Science Management and Innovation Management and Entrepreneurship. It concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the MBA programme. So you can start your studies without enrolment!
