Science communication

Making research understandable

Content and results from research as well as scientific approaches and methods must be communicated correctly, comprehensibly and in a way that is appropriate for the target group via various media. This task is performed by science communication, which has itself become established as an exciting field of research. In this module, the relationship between science, the public and the media is examined in various facets. The focus is on digital media. The design and development of communication concepts in and for universities and scientific institutions will be analysed on the basis of best practice and participants' own examples. Theoretical and methodological principles form the basis for this.

Teachers


Dirk Hans

Managing Partner scienceRELATIONS - Agency for Science Communication, Hanover/Berlin


Dr Anja Johanning

Head of Marketing and Communication
at Kommunalen Versorgungskassen Westfalen-Lippe

Your gain in expertise

The participants can ...

select and apply instruments and methods for the development of communication concepts.

determine central challenges and trends in science communication.

Define target groups and reach them with the selection of suitable content and channels.

Analysing the potential and limitations of digital media in science communication.

Develop and implement communication strategies and concepts.

Further education at a glance

University certificate

Certificate of Advanced Studies (CAS)

Dates

Coming soon

Time required and scope

5-8 hours per week, 10 credit points

Teaching format

Online plus two compact workshops at the weekend and a preparatory online intensive phase

Prerequisites

None

Costs

1,200 euros for students (1,500 euros for guest students) plus university fee

Who is the programme aimed at?

Our programme is aimed at academics and (future) managers in

  • universities
  • Science, research and transfer institutions
  • Business-related higher education institutions/centres
  • political organisations

The module can be taken as certified further education and as part of the part-time degree programme in Education and Science Management. Your Certificate of Advanced Studies will be fully recognised for the MBA programme. So you can start your studies without enrolment!

Why participants recommend us

Practical relevance

Students can work on projects from their own profession in the individual modules and can be included in examinations.

Flexible

Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.

Personalised

Our lecturers provide you with intensive support and personalised feedback. You will exchange ideas with other students in small groups.

University

Our students benefit from excellent research and teaching. All content reflects the current state of scientific knowledge.

Stay well informed!

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Advice and contact

Bianca Prang

Manager for advanced scientific training
Education and Science Management

T +49 (0)441 / 798 43 21

www.uol.de/bildungsmanagement

Would you like to register for the module? Then please get in contact with us.

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