Innovation Management

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Developing business models - managing innovations

If you want to survive on the market in the long term, you have to constantly develop products and services, implement new offerings on the markets and optimise internal processes. In this module, you will learn how to manage innovations in the company in a targeted manner. You will learn how to develop sustainable business models, what constitutes the management of innovation processes and how to successfully organise co-operations.

Teachers

Dr Martina Weifenbach

Founder and Managing Director of myndway by Mutig und Achtsam GmbH

Mentor

Marianne Hanneken

Certified accountant (IHK)
Bachelor's degree in Business Administration (Bachelor of Arts), Master's degree in Innovation Management and Entrepreneurship (Master of Business Administration)
Managing Director Johann Bunte Logistik GmbH, Papenburg

Your gain in expertise

After completing the module you can ...

categorise the fundamentals and significance of innovation and innovation management.

recognise key elements, barriers and successful patterns in business models.

analyse the most important factors influencing innovation processes.

recognise and assess the (strategic) importance of the individual components of a business model.

analyse existing business models and their respective potential for success with the help of the Business Model Canvas (BMC).

deal with cognitive barriers in business model development.

develop initial drafts of a (sustainable) business model.

Further education at a glance

University certificate

Certificate of Advanced Studies (CAS)

Dates

Coming soon

Time required and scope

5-8 hours per week, 10 credit points

Teaching format

Online plus two compact workshops at the weekend

Prerequisites

None

Costs

1,080 euros for students (1,320 euros for guest students) plus university fee

Who is the programme aimed at?

The model is suitable for anyone who wants to drive innovation in their company and systematically develop business models. It can be taken as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. The module concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!