Hardly any company can do without online marketing - even if products or services are only offered via traditional sales channels. The tools are becoming increasingly diverse and range from social media marketing, affiliate marketing and email marketing to keyword advertising and display advertising. These instruments are covered in the module, as are web analytics and search engine optimisation. As a rule, marketing aims to lead interested parties to your own website. The module therefore also teaches how to set up simple and well thought-out navigation and achieve a high level of usability.