Recruitment and employer branding
Recruitment and employer branding
Attracting qualified employees as an attractive employer
Almost all companies are confronted with a shortage of skilled labour. Attracting qualified employees is becoming a key challenge. The module conveys strategies, goals and functions of recruiting and employer branding. Both areas are dealt with from different perspectives and their interaction is discussed. You will learn how exactly the strategic and operational organisation can be initiated and implemented in the company. The impact of digitalisation, globalisation and demographic developments on recruiting will also be discussed. In this practical module, you will also learn about concrete examples of best practice.
The module is aimed at professionals who work in HR management or marketing or would like to enter these areas.
You can take the module as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. It concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!
Why participants recommend us
Practical relevance
Students can work on projects from their own profession in the individual modules and can be included in examinations.
Flexible
Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.
