service marketing // University of Oldenburg

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Successful marketing of services

The service sector is growing steadily - accelerated by digitalisation and services that companies use to add value to their products. This module teaches you what is important when marketing services: how customers and competitors behave and which tools you can use. You will also learn how quality can be measured and managed. With these skills, you will be able to successfully market services.

Teachers

Prof Dr Thorsten Raabe

Chairholder/Professor of General Business Administration, Sales and Marketing, University of Oldenburg

Anne Rubens-Laarmann

Managing Director Chair of Business Administration, in particular Accounting
Heinrich-Heine-University Düsseldorf

Your gain in expertise

After completing the module you can ...

take into account the special requirements when marketing services.

demonstrate the increasing competitive relevance of services.

apply quality management for services.

transfer marketing planning to services.

Further education at a glance

University certificate

Certificate of Advanced Studies (CAS)

Dates

Coming soon

Time required and scope

5-8 hours per week, 10 credit points

Teaching format

Online plus two compact workshops at the weekend

Prerequisites

None

Costs

1,080 euros for students (1,320 euros for guest students) plus university fee

Who is the programme aimed at?

The module is aimed at anyone who works in the service sector or in service-orientated markets or would like to enter them.

You can take the module as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. It concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!