sports management

Acting professionally in agencies, associations and clubs

The Sports Management module prepares you for a management position in sports organisations. You will learn about the special features of managing events, communication, sports facilities and personnel. Using the example of clubs and associations, agencies and other organisations, you will develop solutions for sport business challenges.

Lecturer


Prof Dr Sebastian Kaiser-Jovy

Professor of General Business Administration, in particular Sports Management Heilbronn University of Applied Sciences, Künzelsau campus - Reinhold-Würth-Hochschule

Mentor


Norbert Schütte

Your gain in expertise

The participants of the module ...

explain and critically reflect on the special features of sports management based on general knowledge of the sports industry and the economic problems of sports organisations of all kinds;

differentiate between general business management tools and methods and special applications of sports management and develop customised problem-solving strategies;

understand modern sports development, such as the conditions of public sports funding, demand-orientated sports development planning, strategic management and sports governance in more detail;

apply subject-specific interpretation and discourse skills (persuasiveness, argumentation skills);

plan and design cooperative work and discussion processes as well as the development of customised problem-solving strategies (e.g. strategic controlling of a top-class sports association, controlling of a team sports provider, market communication of a commercial sports organisation, etc.).

Further education at a glance

University certificate

Certificate of Advanced Studies (CAS)

Dates

Coming soon

Time required and scope

5-8 hours per week, 10 credit points

Teaching format

Online plus two compact workshops at the weekend

Prerequisites

None

Costs

1,080 euros for students (1,320 euros for guest students) plus university fee

Who is the programme aimed at?

You can take the module as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. It concludes with a Certificate of Advanced Studies. The certificate is fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!

Why participants recommend us

Practical relevance

Students can work on projects from their own profession in the individual modules and can be included in examinations.

Flexible

Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.

Personalised

Our lecturers provide you with intensive support and personalised feedback. You will exchange ideas with other students in small groups.

University

Our students receive cutting-edge knowledge from research and practice - communicated in an understandable way and immediately usable.

Stay well informed!

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Advice and contact

Nicola Seitz

Manager for Advanced Scientific Training
Business Administration (B.A.)

T +49(0)441 / 798 50 45

www.uol.de/bwl

Would you like to register for the module? Then please get in contact with us.

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