Position: Research Assistant
Graduate Project: Brand Culture and Corporate Culture in the Volkswagen World
Melanie Wenzel, Dipl.- Soz.Soz.
Chair of Sales and Marketing
Institute of Business Administration and Business Education
University of Oldenburg
Ammerländer Heerstraße 114-118
D-26129 Oldenburg or Institute of Sociology, FR1518
Office FR 2-5
TU Berlin
Franklinstraße 28/29
D-10587 Berlin

eMail: Tel.: 030-314-73308

Born 1980 2000-2007
Studied sociology at the Otto-Friedrich-University Bamberg
Study focus: Empirical social research, market research, demography
Diplom thesis:
Customer Research Programmes at BMW Ireland. An Empirical Analysis. 2003-2004
Intern in the market and trend research department at the BMW Group in Munich 2005-2006
Diploma student in the marketing, CRM and market research department at BMW Automotive (Ireland) Ltd. in Dublin
2007-2008
Project manager for media monitoring, media content analyses and strategic communication planning for the automotive industry at PRIME Research | F.A.Z. Institute in Mainz
2008-2011
Research assistant at the Chair of Sales and Marketing at the University of Oldenburg 06/2009 - 12/2009 and 11/2010 - 11/2011
Visiting researcher at the Department of Methods of Empirical Social Research, Institute of Sociology, TU Berlin (with Prof. Dr Nina Baur) since 12/2011
Research assistant at the Department of Methods of Empirical Social Research (Prof. Dr Nina Baur) at the TU Berlin

Wenzel, Melanie (together with Thorsten Raabe) (2009), Konsumorientierte Gemeinschaften aus Sicht des Marketing. In: Antoni-Komar, Irene et al. (eds.), Neue Konzepte der Ökonomik - Unternehmen zwischen Nachhaltigkeit, Kultur und Ethik, Metropolis Verlag. Wenzel, Melanie (2011), Member profiles and typologisation of VW brand communities. Results of a quantitative online survey and implications for marketing. In: Hellmann, Kai-Uwe and Thorsten Raabe (eds.), Vergemeinschaftung in der Volkswagenwelt. Contributions to Brand Community Research, VS Verlag.