Position: Research Assistant
Postgraduate project: Brand culture and corporate culture within the Volkswagen world
Melanie Wenzel, Dipl.-Soz.
Chair of Sales and Marketing
Institute of Business Administration and Business Education
University of Oldenburg
Ammerländer Heerstraße 114–118
D-26129 Oldenburg or Institute of Sociology, FR1518
Office FR 2-5
TU Berlin
Franklinstraße 28/29
D-10587 Berlin

Email: Tel.: 030-314-73308

Class of 1980 2000–2007
Studied sociology at Otto Friedrich University, Bamberg
Main areas of study: empirical social research, market research, demography
Diplom thesis: ‘
’ Customer Research Programmes at BMW Ireland. An Empirical Analysis. 2003–2004
Intern in the Market and Trend Research department at the BMW Group in Munich 2005–2006
Graduate student specialising in marketing, CRM and market research at BMW Automotive (Ireland) Ltd. in Dublin
2007–2008
Project manager for media monitoring, media content analysis and strategic communications planning for the automotive industry at PRIME Research | F.A.Z. Institute in Mainz
2008–2011
Research assistant at the chair of Sales and Marketing at the University of Oldenburg 06/2009 – 12/2009 and 11/2010 – 11/2011
Visiting researcher in the Research Group on Methods of Empirical Social Research, Institute of Sociology, TU Berlin (under Prof. Dr Nina Baur) since 12/2011
Research assistant in the Methods of Empirical Social Research group (Prof. Dr Nina Baur) at the Technical University of Berlin

Wenzel, Melanie (with Thorsten Raabe) (2009), Consumer-oriented communities from a marketing perspective. In: Antoni-Komar, Irene et al. (eds.), New Concepts in Economics – Companies between Sustainability, Culture and Ethics, Metropolis Verlag. Wenzel , Melanie (2011), Member profiles and typology of VW brand communities. Results of a quantitative online survey and implications for marketing. In: Hellmann, Kai-Uwe and Thorsten Raabe (eds.), Community-Building in the Volkswagen World. Contributions to Brand Community Research, VS Verlag.