The master's degree programme "Sport and Lifestyle" is characterised by the interweaving of practical, empirical and theoretical knowledge. Students are qualified for interdisciplinary research and concept development, which, given the increasing importance of sport as a leisure activity and as an instrument of cultural, educational and health policy, will become increasingly attractive and important not only for students of sport science, but also for students of related disciplines (sociology, cultural studies, education, history, psychology, political science; medicine, biology, health and nutritional sciences).

The degree programme's focus on theory and research equips its graduates with comprehensive skills and qualifications.

These include social science survey methods, natural science empiricism and medical/training science diagnostics and counselling, which clearly set them apart from graduates of degree programmes or training related to comparable professional fields (physiotherapists and occupational therapists, sports and fitness teachers, health managers, etc.). The main qualification feature is their suitability for the theory- and research-based conception of target group-related sports and exercise programmes in various sports and health-related facilities (rehabilitation clinics, health and fitness studios, large clubs, etc.), which are put into practice by graduates of related training courses. Last but not least, this includes the ability to construct research-based target groups on the one hand and to design sports and exercise programmes for groups previously 'distant from sport' by combining social science and biological/medical findings on the other.