Sport has a high social significance: as a leisure activity, as an academic appointment or as a media spectacle. Sport engagement and sport consumption are closely linked to cultural, milieu and gender-specific lifestyles.
As an interdisciplinary cross-sectional discipline, sport science offers the great opportunity to examine sport-related lifestyles from both social science and natural science perspectives. The Master's programme "Sport and Lifestyle" at the University of Oldenburg focuses on the question of the connection between social situations, cultural inclinations and people's approach to the body and exercise, which is crucial for the future of modern societies.
The research-oriented degree programme aims to enable its graduates to design and / or evaluate target group-related sports and health programmes for people of different social backgrounds, ages and genders. The programme thus responds to increasingly urgent social (follow-up) questions. These concern, among other things

• the influence of social inequalities on sports engagement, health and nutritional behaviour;
• the social and personal consequences of an increasing cult of the body and sport;
• the possibilities and limitations of sport as a medium of social and cultural integration;
• demographic developments that call for an improvement in opportunities for older people in particular to participate in sport and thus in culture and society.