The "Sport and Lifestyle" Master's programme is research and professional field-related. It is characterised by the interweaving of practical, empirical and theoretical knowledge. Students are qualified for interdisciplinary research and concept development, which will become increasingly attractive and important in view of the growing importance of sport as a leisure activity and as an instrument of cultural, educational and health policy, not only for students of sport science but also for students of related disciplines (sociology, cultural studies, education, history, psychology, political science; medicine, biology, health and nutritional sciences).

The theoretical and research focus of the degree programme equips its graduates with skills and qualifications in social science survey methods, natural science empiricism and medical/training science diagnostics and counselling, which clearly set them apart from graduates of degree programmes or training related to comparable professional fields (physiotherapists and occupational therapists, sports and fitness teachers, health managers, etc.). The main qualification feature is their suitability for the theory- and research-based conception of target group-related sports and exercise programmes in various sports and health-related facilities (rehabilitation clinics, health and fitness studios, large clubs, etc.), which are put into practice by graduates of related training courses. Last but not least, this includes the ability to construct research-based target groups on the one hand and to design sports and exercise programmes for groups previously 'distant from sport' by combining social science and biological/medical findings on the other.