marketing
marketing
Market products and services professionally
The programme combines the three modules Service Marketing, Strategic Marketing and Online Marketing. It provides you with comprehensive expertise and practical know-how. The programme is completed in three semesters and concludes with the internationally recognised Diploma of Advanced Studies (DAS).
Service marketing
The services marketing module deals with the special features of marketing services. It looks at how buyers of services behave, why services are becoming increasingly important for the competition and what needs to be considered in marketing planning. It also looks at how the quality of services can be measured and improved.
Strategic marketing
The Strategic Marketing module covers analysis, planning and strategies for marketing. You will learn about tools for analysing the environment and finding strategies and how to systematically develop business field and marketing planning. You will also learn about problem areas and strategies in international marketing.
Online marketing
The online marketing module gives you a comprehensive overview of marketing on the Internet. You will learn how to optimise a website for search engines and get to know tools that can be used to implement professional online marketing immediately. It is also about making success measurable and interpreting and analysing key web figures.
The programme is aimed at professionals who work in marketing or would like to enter this field.
You can take the modules as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. A single module leads to a Certificate of Advanced Studies, while a combination of three modules leads to the Diploma of Advanced Studies. The certificates are fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!
Warum Teilnehmende uns empfehlen
Praxisnah
Projekte aus dem eigenen Beruf können in den einzelnen Modulen bearbeitet werden und lassen sich als Prüfungsleistung einbringen.
Flexibel
Lernen, wenn es zu Familie, Job und Freizeit passt – das Studienformat macht es möglich. Studiert wird überwiegend online.
Persönlich
Unsere Lehrenden begleiten dich intensiv und geben individuelles Feedback. In Kleingruppen tauscht du dich mit anderen Studierenden aus.
Universitär
Unsere Studierenden erhalten topaktuelles Wissen aus Forschung und Praxis – verständlich vermittelt und sofort nutzbar.
Bleibe gut informiert!
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Beratung und Kontakt
Nicola Seitz
Managerin für Wissenschaftliche Weiterbildung
Betriebswirtschaftslehre (B.A.)
