marketing
marketing
Market products and services professionally
The programme combines the three modules Service Marketing, Strategic Marketing and Online Marketing. It provides you with comprehensive expertise and practical know-how. The programme is completed in three semesters and concludes with the internationally recognised Diploma of Advanced Studies (DAS).
Service marketing
The services marketing module deals with the special features of marketing services. It looks at how buyers of services behave, why services are becoming increasingly important for the competition and what needs to be considered in marketing planning. It also looks at how the quality of services can be measured and improved.
Strategic marketing
The Strategic Marketing module covers analysis, planning and strategies for marketing. You will learn about tools for analysing the environment and finding strategies and how to systematically develop business field and marketing planning. You will also learn about problem areas and strategies in international marketing.
Online marketing
The online marketing module gives you a comprehensive overview of marketing on the Internet. You will learn how to optimise a website for search engines and get to know tools that can be used to implement professional online marketing immediately. It is also about making success measurable and interpreting and analysing key web figures.
The programme is aimed at professionals who work in marketing or would like to enter this field.
You can take the modules as certified further education or as part of the part-time Bachelor's degree programme in Business Administration. A single module leads to a Certificate of Advanced Studies, while a combination of three modules leads to the Diploma of Advanced Studies. The certificates are fully recognised for the Bachelor's degree programme. So you can start your studies without enrolment!
Why participants recommend us
Practical relevance
Students can work on projects from their own profession in the individual modules and can be included in examinations.
Flexible
Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.
