Research methods in innovation management
Research methods in innovation management
Collect, analyse and present empirical data
What do customers want? How satisfied are employees and what open needs are there? In order to use the answers for management or marketing decisions, surveys must be methodologically sound. The Research Methods module teaches you how to collect and analyse empirical data independently. Both qualitative and quantitative methods are covered. With your new expertise, you will be able to design and analyse questionnaires or interviews and present the results professionally.
The module is aimed at the self-employed and employees, managers and specialists. It can be taken as certified further education or as part of the part-time MBA degree programmes in Education and Science Management and Innovation Management and Entrepreneurship. The module concludes with a Certificate of Advanced Studies. This certificate is fully recognised for the MBA programme. So you can start your studies without enrolment!
Why participants recommend us
Practical relevance
Students can work on projects from their own profession in the individual modules and can be included in examinations.
Flexible
Study when it suits your family, job and free time - the study format makes it possible. You study mainly online.
