Contents and modules
Contents and modules
In the Bachelor's degree programme, you will generally study 21 modules:
- all 10 compulsory modules,
- a further 10 compulsory elective modules according to your own interests (you can replace 1 compulsory elective module with 4 professionalisation units and/or exercises. A maximum of 2 compulsory elective modules can be substituted in this way).
- the Bachelor's final module (including writing the final thesis).
Below you can explore all compulsory and compulsory elective modules, their contents and samples of the study materials.
Compulsory modules
Basic competences in Business Administration (80 credit points)
By studying the compulsory modules, you will acquire the basic knowledge of Business Administration. These modules form the basis for further specialisation.
The compulsory modules also include the Bachelor's degree module.
Actors and entrepreneurial behaviour in economic activity
Module description (PDF)
Sample study material (PDF)
- Subject-specific introduction within the framework of the overall curriculum
- Position and function of companies in economic activity
- Position and function of economic systems as regulatory and institutional systems
- Identification of key regulatory forms and elements of market economies in contrast to centralised administrative systems
 | Michael Koch M.A. University of Oldenburg |
Corporate and performance processes
Module description (PDF)
Sample study material (PDF)
- Sales, procurement and production
- The individual stages of the performance management process and their control by market impulses
- Target figures and performance management decisions in the area of production
- Decision indicators in the context of the performance management process
- The influence of new communication technologies on the operational performance process
 | Apl. Prof. Dr Niko Paech University of Oldenburg |
Corporate strategies
Module description (PDF)
Sample study material (PDF)
- Basic insights into the nature of strategic management
- Describe and compare different theoretical concepts of strategic management
- Explain the application conditions of different methods of strategic management
 | Prof. Dr Reinhard Pfriem University of Oldenburg |
Accounting
Module description (PDF)
Sample study material (PDF)
- Mastering the basic knowledge for the preparation of annual financial statements for individual companies and groups
- Knowledge of the main design alternatives for the preparation of financial statements
- Judge the informative value of financial statements
- Acquiring the ability to act and solve problems in accounting and analysing financial statements
 | Prof Dr Andreas Eiselt PWHT Vechta/Diepholz/Oldenburg |
Cost and activity accounting
Module description (PDF)
Sample study material (PDF)
- The task of management accounting is to provide a quantitative representation of the company in order to make the economic situation tangible and to provide relevant data for the management of the company. To this end, the company's circumstances must be depicted according to certain modelling rules, whereby a distinction must be made between internal and external accounting.
| Prof Dr Andreas Eiselt PWHT Vechta/Diepholz/Oldenburg |
Microeconomics
Module description (PDF)
Sample study material (PDF)
- Subject matter, typical techniques and typical questions of microeconomics
- The importance of exogenous and endogenous variables
- Assumption of optimisation behaviour
- Being able to assess the focus on equilibrium analysis
 | Apl. Prof. Dr Ulrich Scheele University of Oldenburg |
Macroeconomics
Module description (PDF)
Sample study material (PDF)
- Development of a cycle-analytical perspective on the interactions of price and volume developments in macroeconomically significant markets
- Complexity of international economic relationships through (interrelated) basic models
- Effects of monetary and fiscal policy measures on strategic prices (interest rates, exchange rates) and other decision-relevant variables
- Interpretation of media reporting
- Assessing the competence of external consultants with regard to macroeconomic developments
 | Prof Dr Hans-Michael Trautwein University of Oldenburg |
Marketing
Module description (PDF)
Sample study material(PDF)
- Gaining insights into the mindset and tasks of marketing
- Identification and delimitation of markets
- Dealing with systematic decision-making behaviour
- Recognising new developments in marketing
- Familiarisation with the institutional characteristics of marketing
 | Prof Dr Thorsten Raabe University of Oldenburg |
Private commercial law
Module description (PDF)
Sample study material (PDF)
- Civil law requirements and effects of economic activities
- Civil law, commercial and corporate law, law of obligations, basics of business-relevant contract types
- Contracts in commercial law
- Independent legal judgement of legal problems in the area of private commercial law
- Drafting contracts and recognising liability risks
| Dr Edgar Rose University of Oldenburg |
Quantitative and qualitative research methods
Module description (PDF)
Sample study material (PDF)
- Scientific theoretical concepts and their impact on the methodology to be used
- Characteristics of different research designs
- Important characteristics of different data collection and evaluation methods
- Quality criteria of qualitative and quantitative research
- Procedures and methods in concrete information and decision-making processes
 | Prof. Dr Heinke Röbken University of Oldenburg |
Fundamentals of statistics (online)
Module description (PDF)
Sample study material (PDF)
- Collecting and analysing quantitative data
- Data summarised using quantitative methods and results obtained
- Translating data into presentations and tables and interpreting them
- Presenting and interpreting statistical results in a relevant manner
- Drawing statistical conclusions from the sample to the population
| Robert Mitschke University of Oldenburg |
Bachelor final module
By participating in the Bachelor's final module, you complete the BA programme. Detailed study materials and a moderated online colloquium provide you with the best possible preparation for writing your Bachelor's thesis.
Bachelor final module
Module description (PDF)
Reading sample (PDF)
- Clearly formulate an economic research question
- Develop an adequate research design
- Writing a scientific paper independently
- Apply content and formal criteria for a Bachelor's thesis
| Lecturers of the Bachelor's degree programme, |
Compulsory elective modules
Set specialisations (100 credit points)
By studying ten compulsory elective modules, each worth 8 credit points (CP), you can specialise and build up your own skills profile in sport and business management.
However, if you do not wish to focus on one specialisation, you can put together your studies from all of the compulsory elective modules listed below according to your own requirements.
You can also include two professionalisation modules in the compulsory elective modules. You can add four professionalisation units of 2 CP each to make 8 CP.
Personnel management
Module description (PDF)
Sample study material (PDF)
- Differences between the "labour factor" and other production factors
- Status of theory formation in the subject HRM/Personnel Management
- Personnel management consequences of a change in social values
- Fundamentals and significance of target agreements and management tools
- Personnel planning in the context of business planning, differentiation between functional areas
- Instruments for personnel selection
 | Prof Dr Thomas Breisig University of Oldenburg |
National and international sports management
Module description (PDF)
Sample study material (PDF)
- Selected aspects of sports economics/sports management
- The economic significance of sport
- Key structural features of sports systems in international comparison
- Activities and qualification profiles of sports managers
- Essential tasks and problem areas of the management of nationally and internationally active sports organisations
 | Prof Dr Sebastian Kaiser-Jovy Heilbronn University, Künzelsau campus - Reinhold-Würth-Hochschule |
Project and event management
Module description (PDF)
Sample study material (PDF)
- Project phases and project life cycle
- Project success and failure criteria
- Event basics, event management including event organisation and marketing
- Strategies and procedures for successful work at the end of projects
- Project risks and preventive measures
- Target group identification
 | Prof. Dr Marlen Arnold University of Oldenburg |
International economic relations and globalisation
Module description (PDF)
Reading sample (PDF)
- Structures and interdependencies of international economic relations
- Analytical tools for economic policy implications, transfer possibilities to current developments
- Economic and political contexts and their organisation in institutions of the international economic order
- Key determinants and effects of globalisation with a focus on commodity flows
 | Dr Sylke Behrends Jade University of Applied Sciences, Institute for National and International Management (InU) |
Sports Marketing & Sponsoring
Module description (PDF)
Sample study material (PDF)
- Fundamentals of sports marketing and sponsoring
- Marketing management of selected sports organisations and sports providers
- Sponsoring management
- Development, presentation and discussion of sports sponsorship and marketing concepts for sports organisations / sports events / sports products
Sport, society and lifestyle
Module description (PDF)
Sample study material (PDF)
- Sport as a 'relatively autonomous' field of competing sport models and practices
- Interactions between supply and demand in the field of sport
- Connections between the space of social positions, the space of lifestyles and the space of sports practices
- Relationships between sport, business and mass media
- Differences between the organised communities of club sport and the highly distinctive lifestyle communities of commercial and scene sport
- Simultaneity of organisational developments and de-institutionalisation processes in sport
- Structural connections between the transformation of society and the sports landscape
 | Prof. Dr Thomas Alkemeyer Carl von Osseitzky University of Oldenburg |
National and international sports and association law
Module description (PDF)
Sample study material (PDF)
- Areas of law relevant to the sporting environment
- Key provisions of the various areas of law in sport
- Legal implications of sports practice for clubs/associations, athletes, event organisers, sponsors, marketers, media partners and other parties involved in sport
- Differences between club/association jurisdiction, genuine arbitration and state jurisdiction in the field of sport
 | Lawyer Prof. Dr Rainer Cherkeh Kern Cherkeh Rechtsanwälte Partnerschaft mbB in Hanover |
Entrepreneurship
Module description (PDF)
Sample study material (PDF)
- Tasks of founding a company
- Different start-up motives and behaviours
- Phases of the start-up process
- Types and design principles of business models
- Specific competitive advantages of start-ups compared to established companies
- Forms of start-up financing and start-up marketing
- Functions, structure and content of a business plan
 | Prof Dr Jörg Freiling University of Bremen |
Controlling
Module description (PDF)
Sample study material (PDF)
- Derivation of information requirements for corporate management
- The main controlling instruments
- Application of controlling instruments
- Analysing company images of the performance, financial and risk situation
 | Prof Dr Stefan Müller Helmut Schmidt University - University of the Federal Armed Forces, Hamburg |
Leadership and communication
Module description (PDF)
Sample study material (PDF)
- Define leadership and communication terms
- Describe and differentiate between the basic assumptions of the leadership and communication theories presented
- Apply various leadership and communication tools
- Analyse why leadership and communication deficits arise and how they can be dealt with
- Reflect theoretically on your own leadership and communication behaviour
 | André Karczmarcyk University of Oldenburg |
Business English
- Exposure to, and enhancement of, general, professional and scientific vocabulary in English
- Development of English internet communication
- Systematic research and editing of a scientific subject and identification of the main issues of a presentation
- Phraseology and vocabulary required for the practical delivery of a professional presentation
- Research and usage of English literature and scientific articles
- Scientific report with a focus on the coupled module
 | Richard Dawton University of Oldenburg |
Corporate social responsibility
Module description (PDF)
Sample study material (PDF)
- Ethical principles of economic behaviour
- Corporate Social Responsibility
- Communication between companies and society
| Prof. Dr Reinhard Pfriem University of Oldenburg |
Labour law
Module description (PDF)
Sample study material (PDF)
- Basics of the labour law regulations
- Job interview and recruitment procedure
- Rights and obligations of employees and employers
- Content and drafting of employment contracts
- Termination of employment relationships
- Legal action against dismissal
 | Prof. Dr Thomas Heinicke University of Applied Sciences for Public Administration (FHöV) Münster/Duisburg |
Professionalisation units
Acquire key competences (2 credit points each)
In the professionalisation units (PE), you can specifically train key skills.
Four PEs, each worth 2 credit points, are combined to form a professionalisation module. You can put together a maximum of two professionalisation modules in the compulsory elective area.
Exercises
Prepare modules correctly (2 credit points each)
There are preparatory exercises for some compulsory modules, each worth 2 credit points.
Exercises and PE can be combined as four pairs of PE with 2 credit points each to form a professionalisation module. You can combine a maximum of two professionalisation modules in the compulsory elective area.
