Prof Dr Jorge Marx Gómez

Dipl.-Oec. Benjamin Wagner vom Berg, Dipl.-Inf. Ammar Memari

The project group builds on the highly topical subject of electromobility and develops its own innovative concepts in this area and implements them in practice. Based on existing business models (e.g. from mobile telephony), the starting point is a mobility service that includes not only electric cars and infrastructure services but also other sustainable mobility services such as train journeys, car sharing, etc. The focus is on customer relationship management, as customer acceptance and customer management are decisive parameters for customer acceptance. The focus is on customer relationship management, as customer acceptance and customer management are decisive parameters for the success of a business model. In this context, the possibilities for integrating sustainability aspects in particular will be analysed and implemented.

As a result, the prototypical implementation of a CRM system based on SOA, including the integration of mobile clients (smartphones) and social software (e.g. Facebook), is aimed for.
We look forward to a lively interest and are happy to answer any questions. , 0441-798-4493