Protocol Campus Held & Uniheld

Company description Campus Held

• WG Held
• Hype Up
• WGBox
• Uniheld
• Brief presentation of the key figures
• Goal: To make products better known to students
• WG parties were the beginning. Students have the opportunity to apply for them here
• The WG Box is also still established
• First bags are widely known among the participants

How does the business model work?

• The idea of emotional branding
• Bringing the product directly to the customer is very difficult for companies, especially when there are already many established companies on the market
• CampusHeld then brings the products directly to the students and thus establishes direct contact between students and companies.
• Trained influencers present the brands (e.g. make sure that the products that need to be refrigerated are also available refrigerated)
• Perfect service, visibility & brand awareness
• Social media support: user-generated posts
• Recommendation in the student's private sphere

Procedure of a flat share party

• Various images and a video are shown here

User-generated content

• Are made by private individuals
• Is very good for companies from a corporate perspective

WGBox

• Very important, especially during the Corona period
• Products can be familiarised with by students in a familiar environment
• Experience marketing at the student's home
• A video is shown in which the boxes are handed over

Student council bags

• Companies can address students directly
• Authentic access is very important, i.e. the focus is not on the fact that the products come from WG Held but from the tutors. This also helps to ensure that first-year students see the products as a recommendation from the student body
• A participant asks why students do not receive anything if they write to the brands themselves. Campus Held takes significantly larger quantities (from 50,000 pieces) and logistics are also handled by Campus Held. It is also easier for the companies
• One participant pointed out that many of the offers were not accepted at all. Hence the question of whether the products could not be offered in the clubs. It was pointed out that the clubs often have contracts with the brands, so this is not so easy.

University parties

• Deals always look different here
• approx. 350 Unipartys per year
• from approx. 1,000
• Some examples of university parties are given
• Special reference is also made here to Christmas stands etc.

• Reference to the search for new CampusHeroes, i.e. those student ambassadors
• Reference is also made to the various co-operation partners (e.g. Chio, Mars, Tchibo, Mio Mio etc.)

Uniheld

• The idea of Uniheld was developed in 2019
• Establish contact with the students
  • Students should receive products at favourable prices
  • Companies: For example, every Monday you can go to UCI cinemas in pairs and still only one person pays
  • Works accordingly for the guest and also the company
• The app is also free of charge (both for the students and for the companies)
• 3 functions of the app
  • Lifestyle
  • Traction, i.e. where are the shops that are participating and who is where (i.e. you can see which friend is where)
  • Verification, almost like a digital student ID card
• Brief introduction on how to use the app
• Also a reminder that students are welcome to make suggestions for companies that should be on Uniheld
• Problem: You can't find enough Campus Held & Uniheld Scouts at the moment, especially due to Corona there are sometimes a lack of followers
• Registration is only possible for students, so verification is very important (either through the Unimail or an uploaded certificate of study)
• No advertising yet either, but that will come
• Participation in Höhle der Löwen (3.10 deal by Maschmeyer and Wöhrl, which subsequently no longer materialised)
• 20 starting cities from September 2022, but more are to be added