Organisation: Emden/Leer University of Applied Sciences

Function: Professor for Marketing and Sales

Contact: 04921/807-1164,

Career

• Studied Business Administration at the University of Erlangen-Nuremberg
• Studies Etudes Politiques at the University of Strasbourg
• Assistant to the management and market manager, Bertelsmann AG
• Head of Sales, Saarbrücker Zeitung publishing group
• Head of Marketing "Daily Newspapers", Südwestdeutsche Medienholding Stuttgart
• Doctorate in economics at the University of Hohenheim
• Professor of Marketing and Sales at Emden-Leer University of Applied Sciences

Research and work focus

• Customer Relationship Management
• Strategic marketing
• Direct marketing/online marketing

Events offered

• Marketing Management
• Direct Marketing/Online Marketing
• Applied Market Research
• Customer Relationship Management
• Marketing projects
• Marketing Basics

Key publications

2015: Gündling, U.: Strategic analysis and recommendations for action for camel activefashionworld's online retail, in: Pepels, W. (ed.): Case Studies in Marketing, Herne 2015

2012: Gündling, U.: Supplicant or king? The customer in the telecommunications industry. Results of a mystery shopping study, in: WiWi-Journal, December 2012/January 2013, p. 81

2010: Gündling, U.: Kundenorientierung im Profi-Basketball - eine strategische Analyse dargestellt am Beispiel der EWE Baskets Oldenburg, in : WiWi-Journal, October/November 2010, p. 85

2009: Gündling, U.: Datenweitergabe ist eindeutig Vertrauenssache, in: Dialog Magazin für Direktmarketing September 2009, pp. 20-21

2009: Burkhardt, A./Gündling, U./Weyers, S.: Status der internen Markenführung bei in Deutschland tätigen Corporate Brands - Ergebnisse einer empirischen Studie, in: www.markenlexikon.com/downloads.html, 04.07.2009

Message

Good marketing needs values, culture, authenticity and openness to the customer!

What I expect from the students

Interest, curiosity and motivation to think their way into challenging tasks and develop creative, targeted solutions

What students can expect from me

Practical, holistic teaching and research that is based on interaction, motivation and dedicated personal support