What do companies do?
What do companies do?
Prof Dr Reinhard Pfriem
Institute for Business Administration and Business Education
What we wear, what we eat, which films we watch, which games we play - everything is cool or uncool today. The clothes, the food, the films, the games - everything is produced by entrepreneurs and companies. They try to sell as much of their goods as possible so that their businesses do well. But how do companies get us to like a particular brand? And how is it that consumption can lead to the formation of different cliques? Is that cool?
The fact that things are the way they are has to do with our economy, which is driven by companies. Without them, nothing would work. But what do entrepreneurs and companies actually do? What's next for the economy, prosperity and the environment? Let's take a trip into the (cool or uncool?) world of companies and the economy.
Moderator: Anke Genius, NDR
Wednesday, 7 March 2007, 4.30 p.m.
Audimax Hörsaalzentrum