A look at the alumni list of the M.A. Integrated Media shows that many graduates have gained a foothold in the professional field of marketing over the years. Since winter semester 2024/2025, the Introduction to Marketing lecture in the Media Law module has also been open to Integrated Media students in order to promote the acquisition of skills in the field of marketing.

Other lectures in the Department of Business, Economics and Law are also open to I.M. students.

How has the protection of minors in the media developed?
How does indexing work? And what is it anyway?
What are the FSK and USK all about? Are there differences in different countries?
How does the Federal Centre for the Protection of Children and Young Persons in the Media work?
Who sorts the content on social networks?
And what does that mean for us?

All of these topics were dealt with in the seminar "Filth and trash - youth media protection and the consequences". The students also discussed their own experiences in depth. This seminar is part of the module inm750 "Media Law/Media Business" and is intended to give students an understanding of the protection of minors in the media. To this end, we started with the roots of child and youth media protection in the 1950s and read the minutes of a meeting of the German Bundestag on 17 September 1952, in which it was discussed what should and should not be harmful to minors. In the further course of the semester, the students worked on the legal basis of youth media protection in Germany. It was also interesting to compare the FSK and USK guidelines of different countries for the same films. At the end of the lecture period, the students' personal experiences with youth media protection from their own youth, school days or as parents themselves were added.

How are women portrayed in action films?
What do the costumes of the "space heroines" look like?
What is the typical "space babe"?
What stereotypes are used?
How are film costumes analysed?
And what exactly is a video dress plot?

All these questions and many more about cinema films with women in the leading role were discussed by the students in the seminar "Space babes vs. space heroines. On gender attributions, representations and stagings of femininity in science fiction and fantasy films" with lecturer Albena Kaptebileva-Frilling. The lecturer worked out a video dress plot and a video dress analysis for the students using the protagonist Imperator Furiosa from the film Mad Max Fury Road (2015) as an example. The students chose a science fiction film from which they cut their own video dress plot or video dress analysis.

In the seminar, the students worked with analysis methods to analyse the film and the costume. For example, they used Rosa Burger's analysis matrix to work out the components of the film costumes of the female protagonists in the films. They also analysed media theory by authors such as Laura Mulvey and Jutta Brückner.

Prof Dr Binas-Preisendörfer had planned a wonderful excursion to Berlin with the Semimar students. However, bureaucratic red tape and countless railway strikes in winter semester 2023/24 made the excursion to the Radio Museum Königswusterhausen and the German Broadcasting Archive impossible. Nevertheless, the lecturer organised guest lectures and an excursion for the students. On 19 January 2024, the seminar students visited the community radio station O-eins in Oldenburg together and gained insights into the structure, history and possibilities of the station. The students were allowed to visit the radio station's broadcasting studios and the television studio to gain an insight into the work of a radio and television employee.

The guest lectures were given by an employee of the Königswusterhausen Broadcasting and Radio Technology Museum, an employee of the German Broadcasting Archive and Jolanta Strebel, a music editor at the BremenNext radio station. All of the lectures significantly expanded the students' knowledge of radio and gave them new insights!
In addition to the guest lectures, the history of radio from Funkerberg to podcasts was also covered in the seminar, as radio will be 100 years old in 2024.

O-One Oldenburg: https://oeins.de/

Museum Funkerberg Königswusterhausen: https://museum.funkerberg.de/

German Radio Archive: https://www.dra.de/de/