The master's degree programme Integrated Media is an application-oriented media science degree programme. It teaches both theoretical knowledge and practical skills in dealing with media. The focus is on image- and sound-generating media, their aesthetic characteristics, historical developments and economic and legal foundations as well as current challenges. In addition, the convergence of image and sound in contemporary media culture is analysed, creatively implemented and tested. The degree programme pursues media research with a cultural studies orientation, which understands artistic and creative practice as an integral part of a comprehensive education that firstly combines the fields of art and music and secondly understands theory and practice as mutually enriching approaches to media.

The degree programme has been offered jointly by the Institute of Art and Visual Culture and the Institute of Music since the winter semester 2007/08. There are permanent co-operations with the House for Media Art in Oldenburg (co-operation agreement since 2007) and local broadcasting stations (in Bremen, "Oeins", Oldenburg) as well as regional partners in media, cultural and economic policy (including the Oldenburg Economic Development Agency, "cre8oldenburg").

This interdisciplinary master's degree programme, which integrates auditory and visual media, prepares students for academic appointments in contemporary media culture, as well as providing them with the skills to analyse and theoretically reflect on the aesthetics, economics and politics of media.

The Master's programme qualifies students for a broad spectrum of activities in cultural institutions and project contexts of media production and mediation (e.g. radio and television stations, media and web agencies, media art festivals, film productions, art and film mediation, curatorial practice, music production, music labels, etc.). The dynamic nature of these fields of work requires a high degree of independence, initiative, the ability to work in a team and a willingness to take risks.