Module description

Contact

University of Oldenburg

Dr rer. pol. Daniel Dorniok

Emden University of Applied Sciences

Silke Willms, M. A.

Emden/Leer University of Applied Sciences
Constantiaplatz 4
26723 Emden
Room: G 268

By appointment

04921/ 807-1162

04921/ 807 1228

Module description

Module description

1st semester

Introduction to counselling

The module provides students with a profound overview of the supply side of the consulting market. The module pursues the following overarching learning objectives
: Students should:

  • Develop images of counselling and types of counsellors,
  • Know figures, data and facts about the counselling market,
  • Understand the functions of counselling,
  • Know and be able to differentiate between consulting concepts,
  • know the differences to internal management consulting,
  • acquire selected consulting and methodological competences and
    know the current trends in management consulting.

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Stages of the counselling process

In the module, students deal with the design
of the counselling process. They acquire the skills to critically reflect on

  • the conditions under which counselling begins,
  • the well-founded selection and use of concepts and instruments for analysis,
    diagnosis and change in the counselling process,
  • implementation processes and their evaluation.

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Coaching and conflict management in action - developing the potential of people in organisations

Coaching and conflict management made tangible - module description - new from WS 20/21 -

Working with people in organisations

The module aims to give students a solid theoretical foundation on the topics of coaching and conflict management. The basis for this is to understand how and why people in organisations act differently and what their drivers are, as well as to demonstrate the opportunities to initiate and support change processes through coaching.

 

In addition, students have the opportunity to familiarise themselves with tools from the coaching repertoire and apply them interactively. Tools are selected that can also be seamlessly integrated into everyday counselling and thus represent added value for counselling skills.

 

The following overarching learning objectives are pursued for students:

  • Understanding conflicts and their structured resolution
  • The importance of human behaviour in organisations and how it can be influenced
  • Characteristics and forms of coaching for the organisation of decision-making processes, the expansion of personal perspectives and self-reflection
  • Diagnostic models in application
  • Future trends and digitalisation in the coaching environment

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Business simulation

Participants will be able to analyse the basic instruments of marketing,
cost management and KPI-based corporate management, assess their suitability in specific problem situations and use them to solve the problem situations. They develop goals, strategies and operational plans. You will make decisions in real-life problem situations and be able to analyse
and evaluate these decisions. The focus of the course is on imparting the knowledge and skills to reach rational decisions in a team under high time pressure.

  • Students are able to apply their knowledge of business management
    in an application-oriented manner.
  • They are able to prioritise decision-making situations and develop and plan solutions for specific decisions under time pressure.
  • They take into account the interdependence of the financial and performance-related spheres of the company.
  • They apply strategic and operational planning knowledge.
  • They make decisions in a group and under time pressure and learn to use time management effectively.
  • You will be able to present key facts and/or plan and present decisions in an advisory manner.

Organisational and management concepts

Objectives:

  • To familiarise students with selected management concepts
  • Objectives, instruments and measures are analysed and their use critically reflected upon
  • Different management concepts are learnt through case studies and discussions
  • Students are able to
    • place the emergence, development and content of various management concepts in the specialised context of a discussion
    • analyse key findings of the individual management concepts and apply them to practical questions from the field of organisation & management
  • the students' ability to self-reflect is strengthened by the subject-specific and didactic concept

Contents:

  • The various management concepts are
    • lean management
    • change management
    • quality management
    • Business process reengineering

2nd semester

Forms of consulting organisation (internal/external) and communication

The module deals with the various organisational possibilities of consulting within and outside a company and conveys the corresponding decision-making principles as well as the advantages and disadvantages and the variants of the respective differentiation. In this context, students learn the following:

  • Decision-making principles, advantages and disadvantages, typical occasions and processes for an internal and external organisation.
  • In particular, students can practise dealing with resistance and conflicts that typically occur in consulting processes and can be favoured or avoided by the organisational form.
  • Application scenarios such as strategy consulting, start-up consulting, restructuring consulting and personnel consulting should be able to be optimally implemented organisationally in various given framework conditions.

This module also covers the aspects of communicating consulting services in the run-up to, during and after consulting projects. This includes all marketing elements and channels that can be summarised in a marketing strategy. In this context, students learn the following:

  • Marketing elements, channels, tools and strategies for consulting,
  • Differences between external and internal organisation,
  • case studies.

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SMEs - restructuring and insolvency counselling

The module Business and Restructuring Consultancy enables students to assess company restructuring from the perspective of the affected stakeholder groups such as management, banks, suppliers, shareholders and employees, to understand the restructuring process and to establish a link to current crisis cases. Students will acquire the ability to apply specialised business management knowledge from various
functional areas in a target- and decision-oriented manner using practical case studies. Students primarily learn how to apply financial analysis methods and instruments. Analytical skills and an interdisciplinary perspective
are encouraged. Fundamental knowledge of project-orientated work and the management of different areas of the company are to be learned by means of complex restructuring case studies. Teamwork and constructive dialogue should be taught in group work.
Participants should:

  • Acquire specialist skills in the areas of reorganisation and restructuring in order to operate reorganisations and restructurings professionally,
  • get to know the views of various relevant stakeholders in order to optimise the success of reorganisation and restructuring,
  • Acquire the technical skills to manage reorganisations out of insolvency,
  • be able to comprehensively analyse complex restructuring cases in order to assess the success of the restructuring,
  • learn interdisciplinary, management and counselling skills when carrying out case studies,
  • learn management skills such as teamwork and communication through business games and
  • practise different consulting approaches in the context of case studies.

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Business process reengineering consulting

The module is intended to enable students to design business processes in change processes
using organisational and operational tools and corresponding information systems, i.e.

  • Analyse the problem and the client's framework conditions,
  • Development of target concepts and process models for the realisation of change processes,
  • Control of the implementation process including success control,
  • Mastering the principles and building blocks of business process and workflow design/ modelling in both clearly structured and dynamically and flexibly operating communities.

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Consultancy project 1 - Design

The module enables students to familiarise themselves quickly and comprehensively with a wide range of problems and tasks in corporate contexts. This module enables students to apply the counselling techniques, methods and procedural models presented in seminar-based teaching formats to specific practical cases and to gain relevant experience in the areas of moderation and discussion. Here,
social and personal skills in particular can be trained and developed in the area of teamwork and conflict management and tested for their ability to cope with stress. Furthermore, in full-time projects created as part of the thesis, the leadership and
management techniques and skills required as a project leader and manager are trained.
Students should develop their

  • social and personal competence,
  • professional competence,
  • motivational and leadership skills.

3rd semester

Interaction in counselling

  • Know the role of interactions in the counselling process.
  • Know the differences between interactions and interventions.
  • Be able to successfully organise typical conversational situations in a counselling context (in particular conducting conversations, moderation, questioning techniques, etc.).
  • Master the basic skills of visualisation, presentation and moderation.
  • Know the competence profile of the counsellor for interaction (subject, methodological, social competences, personal skills).
  • Identify and evaluate the interests and motivation of the various stakeholders in consulting projects and be able to derive measures from this.
  • Organise interactions in typical phases and situations of consulting projects (kick-off, actual assessment, change process, status/results presentation, conclusion).
  • Reflect on their own interaction behaviour.
  • Expand knowledge of group dynamic phenomena and diagnose typical behavioural patterns at an early stage.
  • Expand their repertoire of behaviour and thus also their scope for intervention in changing group situations.
  • Expand their own role flexibility in dealing with different dialogue and group situations.
  • Recognise their own impact on groups and take appropriate account of the resulting
    interactions.

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Personnel Consultancy

  • Graduates should be familiar with the tasks and decisions of personnel consultants as well as the necessity and timing of their deployment and be able to apply the associated instruments.
  • Knowledge of the numerous and varied tasks of personnel consultants is central here.
  • Different methods are used to carry out these tasks, and graduates should be able to familiarise themselves with, assess and implement these methods in line with requirements.
  • Graduates should also acquire knowledge of business management theories, in particular human resources management theories, and be able to apply these to the
    scientific treatment of personnel consulting.
  • In this course, students should also become familiar with the organisational tasks involved in running their own consultancy office, such as order acquisition, costing, liability issues, etc.

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Strategy consulting

The students:

  • are able to link the specific issues of strategic management/strategy development with a suitable consulting approach,
  • understand the basic structure and phases of the various strategy consulting processes and are familiar with the most important analytical and descriptive tools,
  • gain initial access to the boundaries between process, methodological and technical consulting approaches in strategy consulting and the implicit assumptions about the core problem,
  • are able to link the specific issues of organisational consulting with a suitable consulting approach,
  • get to know the different issues of organisational consulting and can develop suitable consulting approaches and processes,
  • develop a critical attitude towards the different tools (especially in the diagnostic area) so that a reflective use of methods can take place.

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Marketing consulting

The Marketing Consulting module enables students to analyse marketing and sales-related problems of a company, to develop and prioritise proposed solutions and to accompany their implementation. To this end, the basic methodological knowledge is deepened and, in particular, the complex linking of various marketing-related aspects and their interrelationships with other areas of the company is learnt. In particular, students should be able to apply the tools they have learnt in a target-oriented manner, regardless of the various specialist areas of marketing - e.g. consumer, capital goods, service marketing, international marketing.

In addition, the course participants deal theoretically with the discipline of "marketing consulting" in the context of the field of management consulting and learn about the special features of marketing consulting and its relevance and implementation in consulting projects.

  • Consolidation of marketing-specific specialised knowledge and its application to solve complex problems in practice.
  • Ability to analyse complex tasks in a systematic and goal-oriented manner and to translate them into strategic and tactical measures.
  • Ability to embed marketing-specific consulting results in
    interdisciplinary organisational structures and processes.
  • Goal- and result-oriented project management, enhancement of team skills and improvement of communication behaviour, ability to work independently on practical tasks in a problem-solving and decision-oriented manner, ability to work on complex practical issues using critical application of scientific methods.
  • Management of client interaction.
  • Experience in the application of various counselling techniques and procedural models and their reflection in the light of one's own strengths and weaknesses.

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Consultancy project 2

The module Counselling Project 2 enables students to familiarise themselves quickly and comprehensively with a wide range of problems and tasks in corporate contexts. This module enables students to apply the counselling techniques,
methods and procedural models presented in seminar-based teaching formats to specific practical cases and to gain relevant experience in the areas of moderation and discussion. In particular, social and personal skills can be trained and the ability to deal with conflict in teams and
tested. Furthermore, in full-time projects created as part of the thesis, the leadership and steering techniques and skills required as a project leader and manager are trained.

4th semester

Final colloquium

Aim of the course

The students

  • develop a scientific question independently and using scientific methods
  • research scientific literature independently
  • embed their problem in the scientific discussion
  • create a research design
  • create an outline of their scientific work
  • complete their Master's thesis

 

Students are able to

  • work independently on a problem of market-oriented corporate management within a given deadline using scientific methods theoretically and, if necessary, empirically
(Changed: 11 Feb 2026)  Kurz-URL:Shortlink: https://uol.de/p26285en
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